Your easy-to-use Beverage AI.
We’ve trained our Artificial Intelligence Chatbot on decades-worth of published articles, do-it-yourself guides, guild and industry presentations – everything we know about craft beverage!
We recommend using AI judiciously to help streamline and automate your craft beverage business, not to replace the human element which is so important to the guest experience in your tasting room. Check out recent prompts from Owners and Managers just like you:
Our Chatbot can help answer questions you have about marketing, branding, social media, public relations, even website development. Try it for yourself. We’ll also help you quickly signal authority and credibility with AI models.
Proven Prompts for craft beverage.
We’ve captured the fundamentals of high-performance beverage marketing in a series of prompts for use with OpenAI’s ChatGPT, Google Gemini, Microsoft Copilot, Anthropic’s Claude, and others. Choose your task below and simply copy and paste the prompt.
Track your AI usage for offset purposes.
Identify tactics to edge out your competition.
Leverage email to efficiently drive traffic.
Build an event calendar to engage drinkers.
Plan for all your marketing expenditures.
Make a plan to reconnect with drinkers.
Build your PR program from the ground up.
Plan a month of social posts for your brand.
Define your brand story and positioning.
Audit and improve your beverage website.
Give your beverage a voice
We believe every beverage has a story to tell, but makers may lack confidence to market their craft. We are experts in high-performance marketing for alcoholic and non-alcoholic producers, with proven tools to drive traffic, build engagement, and capture new sales.
Guides and Workbooks
Growing your beverage brand starts and stops with the people invested in your story every day. Before going outside for answers, take a look at your internal team. Does someone own social media and website updates? Who’s reaching out to local journalists when you’ve got news to announce? Are your events strategically driving traffic to your tasting room?
Once you’ve matched resources and roles, it’s time to set expectations for success. We train teams on high-performance marketing strategy and tactics with moderated workshops, speaking engagements, and do-it-yourself guides.
Platforms and Services
Finding efficiencies in your business operations allows you to work smarter, not harder. For Marketing, that means leveraging the platforms that exist to help you promote your brand to a wider audience. We are experts in systems that integrate processes and streamline workflows. Using Artificial Intelligence judiciously alongside industry-leading software creates the environment for your team to succeed. Our partnerships include:
All-in-one design, photo, and video tool for creating on-brand content fast.
Age verification plugin to restrict WordPress content based on visitor age.
Marketplace that connects performers with venues and event organizers for bookings.
$250.00
Define the “Why” of your brand, aligning the story across packaging, taproom, and digital touchpoints.
Online design platform for creating graphics, presentations, and marketing assets.
Sale!
Original price was: $40.00.$32.00Current price is: $32.00.
Platform for building and deploying AI customer support agents trained on your data.
Conversational AI assistant for writing, analysis, planning, and workflow support.
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All-in-one design, photo, and video tool for creating on-brand content fast.
Age verification plugin to restrict WordPress content based on visitor age.
Marketplace that connects performers with venues and event organizers for bookings.
$250.00
Define the “Why” of your brand, aligning the story across packaging, taproom, and digital touchpoints.
Online design platform for creating graphics, presentations, and marketing assets.
Sale!
Original price was: $40.00.$32.00Current price is: $32.00.
Platform for building and deploying AI customer support agents trained on your data.
Conversational AI assistant for writing, analysis, planning, and workflow support.
$350.00
Understand competitors, revealing how they position themselves and identifying areas of marketing opportunity.
$450.00
Produce a 30-day content roadmap for product launches, events, and drinker engagement.
$375.00
Review direct-to-consumer (DTC) selling channels, legal considerations, and operational readiness.
$250.00
Email Campaign Tune-Up is a focused, two-hour review of your latest email or automation flow to boost opens, clicks,
Google’s AI assistant for writing, planning, brainstorming, and productivity tasks.
Domains, hosting, website building, and online marketing tools for small businesses.
Free tool for building interactive dashboards and shareable reports from many data sources.
Google’s official WordPress plugin for Analytics, Search Console, AdSense, and more.
$100.00 / Month
Rest easy knowing monthly website maintenance, backups, plugin updates, and development work are covered.
No-code platform for creating intelligent, autonomous AI agents to automate complex business workflows .
Sale!
Original price was: $59.00.$41.30Current price is: $41.30.
Digital, print, web, and QR-code menus that update instantly from your POS.
$400.00
Create a marketing plan in just two hours, mapping a strategy across digital, social, events, and promotions.
$350.00
Test your website for mobile usability and recommends improvements for load time, UX, storytelling, and calls-to-action.
Bulk page creator for programmatic SEO and large-scale landing page generation.
Sale!
Original price was: $24.00.$19.00Current price is: $19.00.
Two-way sync between WooCommerce/Shopify and QuickBooks (and Xero) to automate accounting.
Lightweight, fast WordPress theme designed for performance, SEO, and Core Web Vitals.
$375.00
Understand your core drinkers using sales data, taproom insights, and digital behavior for more targeted marketing.
$350.00
Revamp product descriptions to help boost tasting room and online sales, focusing on drinker appeal.
Sale!
Original price was: $38.00.$26.60Current price is: $26.60.
QuickBooks is a widely used accounting platform that helps small and mid-sized businesses track income and expenses, manage invoices
Marketing toolkit for SEO, PPC, content, social, competitive research, and reporting.
Enterprise AI customer experience platform powering branded AI concierge and messaging.
Stock content platform for licensing photos, videos, music, and creative assets.
Sale!
Original price was: $98.00.$49.00Current price is: $49.00.
WordPress social feeds plugins to display content from major social networks.
$30.00
Image optimization plugin that compresses, resizes, lazy-loads, and converts to WebP/AVIF.
$450.00
Social Plan Sprint is a focused, 2-hour working session that gives your craft beverage brand a full month of
Sale!
Original price was: $350.00.$120.00Current price is: $120.00. / Month
Social media management platform for publishing, engagement, and analytics.
Gutenberg blocks plugin that turns the block editor into a page-builder experience.
AI tool that applies the StoryBrand framework to generate marketing and sales content.
Payments infrastructure for accepting online and in-person payments via APIs and tools.
$199.00
Branded mobile app memberships for breweries and taprooms (often paired with Arryved).
Popular WordPress events calendar plugin for creating and managing events.
$400.00
Weekly Dashboard Reporting connects your website, email, mobile app, social channels, and POS to a single Google Looker Studio
No-code data connectors/ETL for unifying marketing data across platforms.
Open-source ecommerce platform for WordPress used to build online stores.
WordPress security plugin with firewall, malware scanning, and login protection.
Open-source CMS for building and managing websites with themes, plugins, and blocks.
Sale!
Original price was: $99.00.$39.60Current price is: $39.60.
Beginner-friendly WordPress form builder for contact forms and surveys.
All-in-one performance plugin for caching, database cleanup, and image optimization.
All-in-one WordPress SEO plugin with on-page analysis and technical SEO features.
Confused about where craft beverage is heading? We get it. Our team helps you stay up-to-date with articles written about the most pressing issues facing producers today.
Beverage News
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Market Your Craft is a strategic marketing communications firm built exclusively for beverage brands. We help producers tell a clear brand story and become more discoverable through brand strategy, content, public relations, email, social media, and AI search visibility. Our goal is to hand your internal team the tools to drive traffic, build engagement, and capture sales.
What does Market Your Craft do?
Market Your Craft is a strategic marketing communications firm built exclusively for beverage brands. We help producers tell a clear brand story and become more discoverable through brand strategy, content, public relations, email, social media, and AI search visibility. Our goal is to hand your internal team the tools to drive traffic, build engagement, and capture sales.
No. We work across the full beverage spectrum: beer, wine, spirits, RTDs and hard seltzers, plus non-alcoholic and functional beverages, wellness and energy drinks, and specialty coffee and tea. The fundamentals of brand storytelling translate across every category; what changes is the audience, the regulatory landscape, and the occasion that prompts action.
Does Market Your Craft only work with alcohol brands?
No. We work across the full beverage spectrum: beer, wine, spirits, RTDs and hard seltzers, plus non-alcoholic and functional beverages, wellness and energy drinks, and specialty coffee and tea. The fundamentals of brand storytelling translate across every category; what changes is the audience, the regulatory landscape, and the occasion that prompts action.
A general agency can execute tactics, but beverage is a culture, a regulatory environment, and a set of distribution realities that take years to learn. We’ve stood on taproom floors, walked vineyard rows, and worked hand-in-hand with founders, so we start from fluency instead of a learning curve. That means more time spent growing your brand.
Do I need a specialized beverage marketing firm, or can a general agency handle it?
A general agency can execute tactics, but beverage is a culture, a regulatory environment, and a set of distribution realities that take years to learn. We’ve stood on taproom floors, walked vineyard rows, and worked hand-in-hand with founders, so we start from fluency instead of a learning curve. That means more time spent growing your brand.
Why work with Market Your Craft
Craft beverage is facing headwinds. Producers don’t always have the tools and internal experience to address challenges before losing share to competitors. Market Your Craft can deliver solutions quickly and often more affordably than full-time staff, without the layers of a bigger agency. We provide a shortcut to success with very little onboarding, delivering high performance in a remote or hybrid environment.
Your Advisor
Scott Kolbe
+1 224 999 0547
scott@marketyourcraft.com
