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Newsworthy: a step-by-step guide to press releases


SKU: Workbook-Industry-News Category:

There’s always something exciting happening at your facility, from packaging to events to installations and everything in-between. From the inside looking out, ALL of that seems noteworthy to you, so why not share it with the world?

You can. But remember who you’re talking to when deciding how and where to tell your story. Fans and followers on social media respond differently from a drinker unfamiliar with your brand. When going after press, share stories that will attract new audiences first. You’re trying to cast a wider net than your current customer base.

We’ve created this guide to help sharpen your focus on customer needs, with storytelling techniques to keep fans engaged and the tools needed to build momentum and capture new sales for your brand.

18 Pages. PDF is a paid module of the Industry News Workshop and may not be shared.


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