Supplement: Responding to COVID-19 Fatigue

Description

Customers in all industries are experiencing “COVID fatigue,” wanting desperately for things to return to normal. Six-plus months into the pandemic, chances are good you’ve had to deescalate a situation with an angry customer in your tasting room. Was your team prepared with the right tools to react in real-time? Market Your Craft recommends having pre-planned responses to a number of customer service scenarios and a designated point person when things go sideways. We’ve prepared a Guide with more than a dozen 200-300 character responses which may be used to address social media backlash during the coronavirus, as well as best practices for responding by email and in-person.

12 pages. PDF is a paid supplement to the Marketing During COVID-19 Workshop and may not be shared.