We believe selling beverages should be exciting. And a well-told story is key to unlocking sales.
We believe selling beverages should be exciting. And a well-told story is key to unlocking sales.
MARKET YOUR CRAFT CONNECTS YOU TO NEW DRINKERS, WITH FRACTIONAL MARKETING LEADERSHIP FOR YOUR MISSION-CRITICAL PROJECTS.
Your Story, Our Framework
The craft beverage business has changed, are you keeping up? If you’re not evolving to meet new drinkers where they are, you may quickly become irrelevant. Storytelling ensures the liquid on their lips is yours, not your competitors’. Our BRAND VIBE methodology gives you the building blocks for a strong Marketing plan and high-performing content strategy. Workshops are designed to guide you through the fundamentals of effective storytelling, including best-practice examples from leading brands and blueprints to execute.
Sharing the Sacred Stories
You’ll share your origin story and together we’ll craft a vision statement to inspire and direct your team.
Identifying Give-A-Damns
We agree on a storyline that fits your business before answering the question, “why should I care about you?”
Knowing Your Customer
Explore what makes customers challenging, good and great using relationship-based descriptors for each.
Sizing Up the Competition
Review market data to understand factors influencing the decision to purchase you versus your competitors.
Owning Your Niche
We’ll help you design strategies to target the spaces in-between, or challenge the leader for market dominance.
Defining Your Brand Story
In a just couple lines, we’ll capture what makes your beverage different to help guide future Marketing work.
From $1500
Put It To Work
Every customer contact is a storytelling opportunity! Does your website connect with new drinkers? Is your social media engaging? Do industry journalists care about your business? Are your events tired? Will your email prompt customers to line up? Our Guides are full of proven strategies and tactics to help you maximize every moment.
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Events: A Step-By-Step Guide for Successful Activations$99.00
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AI: A Step-By-Step Guide for Leveraging Artificial Intelligence$99.00
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Non-Alcoholic: a step-by-step guide for selling your NA Beverage$99.00
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Humanizing: a step-by-step guide for attracting new customers$99.00
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Social: a step-by-step guide to social media strategy$99.00
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Storytelling: a step-by-step guide for building brand identity$99.00
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Storefront: a step-by-step guide to online selling$99.00
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Email: a step-by-step guide to immediate action$99.00
we help new customers
discover your we help new customers
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Stirring Things Up
Which Celebrity Would Endorse Your Craft Beverage Brand?
I’m typing this in the middle of Denver’s first major snow event of the season. There’s something wonderful about watching FEET of snow fall from INSIDE your office 😉 And… Read More »Which Celebrity Would Endorse Your Craft Beverage Brand?
Which Celebrity Would Endorse Your Craft Beverage Brand?
I’m typing this in the middle of Denver’s first major snow event of the season. There’s something wonderful about watching FEET of snow fall from INSIDE your office 😉 And… Read More »Which Celebrity Would Endorse Your Craft Beverage Brand?
Are QR Codes the Ultimate Growth Hack for Beverage?
If you’re like many craft beverage producers, you and your team may have found yourselves looking for new revenue sources over the past 3-5 years due to: It’s difficult as… Read More »Are QR Codes the Ultimate Growth Hack for Beverage?
Did You Misplace Your Marketing Plan for 2024?
Happy New Year! Hope you had a lot of business this Holiday season, despite articles from Drizly, the Brewers Association, Wine Business and others reporting otherwise. Friends and partners in… Read More »Did You Misplace Your Marketing Plan for 2024?
Can You [Please] Make Craft Beverage Exciting Again?
Depending on your trusted source for industry sales data, you may have seen stats recently about ready-to-drinks (RTDs) grabbing share from craft beer, wine and whiskey. And non-alcoholic drinks are… Read More »Can You [Please] Make Craft Beverage Exciting Again?
Friends of Ours
Intrigued? Let’s Talk About It!
Craft beverage is facing headwinds. Producers don’t always have the tools and internal experience to address challenges before losing share to competitors. Market Your Craft can deliver solutions quickly and often more affordably than full-time staff, without the layers of a bigger agency. We provide a shortcut to success with very little onboarding, delivering high performance in a remote or hybrid environment.
Let’s start the conversation about solving the most pressing challenges facing your craft beverage business: