You might imagine your local bartender or shopkeeper greeting you in a similar way. How you answer helps them quickly determine what part they'll be playing in the conversation: guide, educator, confidence-builder or sometimes no role at all. In any case, you expect to leave happy. Because at the end of the day, it's all about you and how satisfied you are with the brief product, service or brand experience.
The team at Market Your Craft wants all beverage producers to have access to the same marketing tools used by some of the world's most successful companies to satisfy their drinkers. Like your favorite bartender, we're excited to learn what role we can play in the future success of your craft beverage brand. It all starts and ends with you - what do you need to feel confident driving traffic, building customer engagement and capturing new sales for your business?
The team at Market Your Craft wants all beverage producers to have access to the same marketing tools used by some of the world's most successful companies to satisfy their drinkers. Like your favorite bartender, we're excited to learn what role we can play in the future success of your craft beverage brand. It all starts and ends with you - what do you need to feel confident driving traffic, building customer engagement and capturing new sales for your business?
So, how do you like your marketing? So, how do you like
your marketing?
So, how do you like
your marketing?
(and 'with a whiskey chaser' is a perfectly acceptable answer)
(and 'with a whiskey chaser' is
a perfectly acceptable answer)
(and 'with a whiskey chaser' is a perfectly acceptable answer)
(and 'with a whiskey chaser' is
a perfectly acceptable answer)
- just looking ⇲
Links and Resources
We are a small-but-growing craft brand with 5-10 people that all wear a lot of hats. Right now we’re focused on the product and taproom experience more than marketing, but show me the free stuff and I’ll let you know if we need help.
- let's get social ⇲
Let’s get social
We understand how critical social is to the discovery of our craft. We want to structure and calendar our social media to deliver the most engagement with our audience, whether that means us creating a content calendar ourselves or having you do it for us.
- mobile everything ⇲
Mobile everything
New customers who decide in-the-moment whether to visit our tasting room should have everything they need at their fingertips. We want to share our brand, culture and people in a mobile-first way to leapfrog us past the competition.
- do it myself ⇲
Do it myself
Competition is growing for craft locally. We’ve got our website and socials covered and feel good about our packaging. The next step is growing our sales and retail distribution points, and we know storytelling is an important part of that.
- teach us ⇲
Teach us
We feel good about the effort that got us here, but could use some outside coaching to help fast track next-level growth in a crowded market. Giving our team the tools they need for high-performance marketing ensures our brand will stand out, not blend in.
- build confidence ⇲
Build confidence
It’s a challenging selling environment right now. Having members of the Market Your Craft team present at our meeting or conference will help empower our team with proven tools to survive and thrive as a sustainable craft beverage brand.
- just looking ⇲
Links and Resources
We are a small-but-growing craft brand with 5-10 people that all wear a lot of hats. Right now we’re focused on the product and taproom experience more than marketing, but show me the free stuff and I’ll let you know if we need help.
- let's get social ⇲
Let’s get social
We understand how critical social is to the discovery of our craft. We want to structure and calendar our social media to deliver the most engagement with our audience, whether that means us creating a content calendar ourselves or having you do it for us.
- mobile everything ⇲
Mobile everything
New customers who decide in-the-moment whether to visit our tasting room should have everything they need at their fingertips. We want to share our brand, culture and people in a mobile-first way to leapfrog us past the competition.
- do it myself ⇲
Do it myself
Competition is growing for craft locally. We’ve got our website and socials covered and feel good about our packaging. The next step is growing our sales and retail distribution points, and we know storytelling is an important part of that.
- teach us ⇲
Teach us
We feel good about the effort that got us here, but could use some outside coaching to help fast track next-level growth in a crowded market. Giving our team the tools they need for high-performance marketing ensures our brand will stand out, not blend in.
- build confidence ⇲
Build confidence
It’s a challenging selling environment right now. Having members of the Market Your Craft team present at our meeting or conference will help empower our team with proven tools to survive and thrive as a sustainable craft beverage brand.
Now Available Now Available
Now Available
Everything your craft beverage brand needs to design your social media calendar for March, 2020. Over 60 content ideas to help drive tasting room traffic, grow customer engagement and capture new sales. Leaving plenty of room for impromptu posts that add energy to your BRAND VIBE!
36 pages. PDF is stamped with your unique order information.
Download a sample (ZIP file)How well do you tell your story? With the brand architecture in place, conduct a storytelling audit of your team's current marketing efforts, including: social and digital media, public relations, brand image, product strategy, sales pitch/retailer relations, event and sponsorship model, taproom experience and other channels.
84 pages. PDF will be stamped with your unique order information.
INCLUDES TWO (2) DAYS ONSITE
(travel and expenses handed separately)
Everything your craft beverage brand needs to design your social media calendar for March, 2020. Over 60 content ideas to help drive tasting room traffic, grow customer engagement and capture new sales. Leaving plenty of room for impromptu posts that add energy to your BRAND VIBE!
36 pages. PDF is stamped with your unique order information.
our recent postsour recent posts
our recent posts
6 tweaks for mobile discoverability
Is your website driving traffic to your tasting room…or turning visitors away? Many craft beverage brands miss opportunities to recruit customers because their website – and more specifically their mobile web – isn’t inviting enough to attract someone new. Read on for 6 website tweaks that will improve your business’s mobile discoverability. is a website[…]
Start with why for your craft beverage
The gap is widening between what craft beverage brands PRODUCE and what customers WANT. The result is a radical power shift in favor of the customer being more selective. Need proof? Ask yourself what percentage of the monthly tasting room traffic for your business is first-time versus repeat customers? If you’re hovering around 75% new[…]
How mobile is your website?
Better question is, how responsive does it NEED to be? Spoiler alert: your customers don’t want to have the same experience visiting your website on a desktop versus mobile device. When we introduced website best practices for the craft beverage industry last month, subscribers emailed asking for more guidance on mobile. In this newsletter you’ll[…]
New year, new storytelling tools
The team at Market Your Craft took some well-deserved time off for the holidays, but not before reflecting on the business year behind us. Much like you hold your team to a high standard, we set some lofty goals for ourselves this past year: Where we were successful: Double sales Double email subscribers Create[…]
Experts in craft beverage marketing
Experts in craft beverage marketing Maybe your cousin’s friend built the website. Your son or daughter runs the social channels. And you take your turn behind the bar slinging drinks when you are short-staffed. If you’re like most craft producers, you tell yourself you’re “doing what needs to be done” to keep the lights on[…]
Websites encourage digital discovery
Websites encourage digital discovery We believe that many craft producers are turning new customers away because storytelling is not a priority. And of all the marketing channels that may connect with their audience, a responsive, mobile website is getting the least attention. If this is the case for you, we’re here to help. As advisors[…]
How to stay brand relevant in craft beverage
What does it take to discover your brand? Beyond finding you on a Google map of “local tasting rooms near me,” what causes someone to want to visit for the first time? We discussed how press releases notify craft beverage publications of newsworthy events, but have you considered what parts of the day-to-day brand story[…]
Press Release: when craft beverage is newsworthy
We know that winning the search engine game helps your craft beverage brand get discovered, but what if consumers aren’t actively searching for you? Having your brand show up in relevant news outlets is a highly-effective (and FREE) way to attract new audiences. Today we discuss all you need to create press releases for sharing[…]
Google first page results for your beverage brand
Last time we dove into festival economics for craft beverage brands, discussing consumer and brand expectations in order to measure ROI. Because the point of participating in any festival is to expose your craft brand to new audiences in relevant, high-performing ways. While the same can be said of all marketing efforts and spend, today[…]
Festival economics: is sponsorship worth it?
Your decision to sponsor a festival could represent the single biggest marketing expense this year. How do you decide upfront if it’s worth it to participate? And track performance versus expectations to help guide event strategy next year? Some of the most notable craft beverage fests are right around the corner, so the team at[…]
stand out, don't blend in!
stand out,
don't blend in!
stand out, don't blend in!
stand out,
don't blend in!
Ready to make VIBE work for your craft beverage brand?
Are you a craft brand living its core values, ready to find new sources of engaged, profitable customers? Let’s connect over a drink and talk about your opportunity! The team at Market Your Craft is ready to help bring your brand story to life, giving you confidence to scale your beverage business.
Ready to make VIBE work for your craft beverage brand?
Are you a craft brand living its core values, ready to find new sources of engaged, profitable customers? Let’s connect over a drink and talk about your opportunity! The team at Market Your Craft is ready to help bring your brand story to life, giving you confidence to scale your beverage business.
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