You might imagine your local bartender or shopkeeper greeting you in a similar way. How you answer helps them quickly determine what part they'll be playing in the conversation: guide, educator, confidence-builder or sometimes no role at all. In any case, you expect to leave happy. Because at the end of the day, it's all about you and how satisfied you are with the brief product, service or brand experience.
The team at Market Your Craft wants all beverage producers to have access to the same marketing tools used by some of the world's most successful companies to satisfy their drinkers. Like your favorite bartender, we're excited to learn what role we can play in the future success of your craft beverage brand. It all starts and ends with you - what do you need to feel confident driving traffic, building customer engagement and capturing new sales for your business?
The team at Market Your Craft wants all beverage producers to have access to the same marketing tools used by some of the world's most successful companies to satisfy their drinkers. Like your favorite bartender, we're excited to learn what role we can play in the future success of your craft beverage brand. It all starts and ends with you - what do you need to feel confident driving traffic, building customer engagement and capturing new sales for your business?
So, how do you like your marketing? So, how do you like
your marketing?
So, how do you like
your marketing?
(and 'with a whiskey chaser' is a perfectly acceptable answer)
(and 'with a whiskey chaser' is
a perfectly acceptable answer)
(and 'with a whiskey chaser' is a perfectly acceptable answer)
(and 'with a whiskey chaser' is
a perfectly acceptable answer)
- just looking ⇲
Links and Resources
We are a small-but-growing craft brand with 5-10 people that all wear a lot of hats. Right now we’re focused on the product and taproom experience more than marketing, but show me the free stuff and I’ll let you know if we need help.
- let's get social ⇲
Let’s get social
We understand how critical social is to the discovery of our craft. We want to structure and calendar our social media to deliver the most engagement with our audience, whether that means us creating a content calendar ourselves or having you do it for us.
- mobile everything ⇲
Mobile everything
New customers who decide in-the-moment whether to visit our tasting room should have everything they need at their fingertips. We want to share our brand, culture and people in a mobile-friendly way to leapfrog us past the competition.
- do it myself ⇲
Do it myself
Competition is growing for craft locally. We’ve got our website and socials covered and feel good about our packaging. The next step is growing our sales and retail distribution points, and we know storytelling is an important part of that.
- teach us ⇲
Teach us
We feel good about the effort that got us here, but could use some outside coaching to help fast track next-level growth in a crowded market. Giving our team the tools they need for high-performance marketing ensures our brand will stand out, not blend in.
- build confidence ⇲
Build confidence
It’s a challenging selling environment right now. Having members of the Market Your Craft team present at our meeting or conference will help empower our team with proven tools to survive and thrive as a sustainable craft beverage brand.
- just looking ⇲
Links and Resources
We are a small-but-growing craft brand with 5-10 people that all wear a lot of hats. Right now we’re focused on the product and taproom experience more than marketing, but show me the free stuff and I’ll let you know if we need help.
- let's get social ⇲
Let’s get social
We understand how critical social is to the discovery of our craft. We want to structure and calendar our social media to deliver the most engagement with our audience, whether that means us creating a content calendar ourselves or having you do it for us.
- mobile everything ⇲
Mobile everything
New customers who decide in-the-moment whether to visit our tasting room should have everything they need at their fingertips. We want to share our brand, culture and people in a mobile-friendly way to leapfrog us past the competition.
- do it myself ⇲
Do it myself
Competition is growing for craft locally. We’ve got our website and socials covered and feel good about our packaging. The next step is growing our sales and retail distribution points, and we know storytelling is an important part of that.
- teach us ⇲
Teach us
We feel good about the effort that got us here, but could use some outside coaching to help fast track next-level growth in a crowded market. Giving our team the tools they need for high-performance marketing ensures our brand will stand out, not blend in.
- build confidence ⇲
Build confidence
It’s a challenging selling environment right now. Having members of the Market Your Craft team present at our meeting or conference will help empower our team with proven tools to survive and thrive as a sustainable craft beverage brand.
Now Available Now Available
Now Available
Everything your craft beverage brand needs to design your social media calendar for December, 2019. Over 60 content ideas to help drive tasting room traffic, grow customer engagement and capture new sales. Leaving plenty of room for impromptu posts that add energy to your BRAND VIBE!
36 pages. PDF is stamped with your unique order information.
Download a sample (ZIP file)Everything your craft beverage brand needs to design your social media calendar for November, 2019. Over 60 content ideas to help drive tasting room traffic, grow customer engagement and capture new sales. Leaving plenty of room for impromptu posts that add energy to your BRAND VIBE!
37 pages. PDF is stamped with your unique order information.
Download a sample (ZIP file)Everything your craft beverage brand needs to design your social media calendar for December, 2019. Over 60 content ideas to help drive tasting room traffic, grow customer engagement and capture new sales. Leaving plenty of room for impromptu posts that add energy to your BRAND VIBE!
36 pages. PDF is stamped with your unique order information.
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Press Release: when craft beverage is newsworthy
We know that winning the search engine game helps your craft beverage brand get discovered, but what if consumers aren’t actively searching for you? Having your brand show up in relevant news outlets is a highly-effective (and FREE) way to attract new audiences. Today we discuss all you need to create press releases for sharing[…]
Google first page results for your beverage brand
Last time we dove into festival economics for craft beverage brands, discussing consumer and brand expectations in order to measure ROI. Because the point of participating in any festival is to expose your craft brand to new audiences in relevant, high-performing ways. While the same can be said of all marketing efforts and spend, today[…]
Festival economics: is sponsorship worth it?
Your decision to sponsor a festival could represent the single biggest marketing expense this year. How do you decide upfront if it’s worth it to participate? And track performance versus expectations to help guide event strategy next year? Some of the most notable craft beverage fests are right around the corner, so the team at[…]
Choosing to rebrand: signs a new look is needed
Choosing to rebrand is one of the hardest marketing decisions a craft beverage brand has to make. Why? There’s the emotional investment made by owners and employees alike. Not to mention the money spent on marketing materials and merchandise. Then there’s the inherent risk that any new representation of your brand will alienate current customers.[…]
Practical marketing plans for craft beverage
The team at Market Your Craft recently met with a craft beer client and made the recommendation they scale back their marketing scope to focus solely on product quality, innovation and the tasting room experience. Wait, what?! Why would we pass on a bigger brand storytelling opportunity? Truth is, not every craft beer brand needs[…]
Time to shift the social media conversation
We know how difficult it must be to always come up with new and interesting social media posts. Your customers require more engagement from social, which is why the team at Market Your Craft put together 60+ ideas to lead your business in designing a content calendar for August that helps drive tasting room traffic,[…]
The State of Craft Beverage
From time to time, the team at Market Your Craft finds an example of a craft beverage producer with a unique opportunity to tell their story. With approval from the owners, Full Fledged Brewing Company’s strategy to open in support of the annual RAGBRAI bike ride is highlighted in this email, along with our thoughts[…]
stand out, don't blend in!
stand out,
don't blend in!
stand out, don't blend in!
stand out,
don't blend in!
Ready to make VIBE work for your craft beverage brand?
Are you a craft brand living its core values, ready to find new sources of engaged, profitable customers? Let’s connect over a drink and talk about your opportunity! The team at Market Your Craft is ready to help bring your brand story to life, giving you confidence to scale your beverage business.
Ready to make VIBE work for your craft beverage brand?
Are you a craft brand living its core values, ready to find new sources of engaged, profitable customers? Let’s connect over a drink and talk about your opportunity! The team at Market Your Craft is ready to help bring your brand story to life, giving you confidence to scale your beverage business.
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