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We believe every beverage has a story to tell, but makers may lack confidence to market their craft. We are experts in high-performance marketing for alcoholic and non-alcoholic producers, with proven tools to drive traffic, build engagement, and capture new sales.
Give your beverage a voice
We understand beverage
Our team has worked in every area of beverage, including wholesale marketing and sales; distributor and trade relations; hospitality and retail; and production. You can trust we’ll take a wide view when it comes to your business.
We deliver creative solutions
Drinking behavior and occasion are changing, making it more challenging to engage consumers. The space is crowded and competition is fierce. We innovate and disrupt to help you rise above the noise online, in the news, at events, and on shelf.
We’re here when you need us
Your brand is always open for business. Which is why we’re online and ready to assist, whatever the challenge. We offer affordable project estimates, fast turnaround times, emergency same-day service, and flexible payment terms.
About Us
We started Market Your Craft to help small-to-mid-sized producers quickly adapt to the changing marketing landscape with storytelling. Because we believe every craft brand has an exciting story to share.
We’re a team of dreamers and doers, passionate about all things beverage with the marketing creds to match. We’ve worked with some of the biggest brands in wine, spirits, beer and non-alcoholic, from both the office and production floor. And following a great corporate run we started a company to share what we know works with emerging brands.
Where We Specialize
Sales and Marketing Strategy
Feel like your brand has lost its way or needs new life? Let’s start with the fundamentals of successful marketing, including knowing your sacred stories, give-a-damns, current and ideal customers, competition, and brand positioning. Then we’ll help you figure out how and where to share your brand story with drinkers.
Ecommerce and POS
Your customers are all online, so it’s time to get your digital house in order. We’ll conduct a thorough audit of your electronic efforts before recommending tools like paid and organic search, WordPress, Shopify, Amazon.com, Walmart.com, Target.com, Toast, Arryved, Clover, Stripe, and QuickBooks.
Social Media and Artificial Intelligence
Having trouble staying ahead of recent trends and popular videos? Together we’ll reach your social engagement and commerce goals with best-in-class tools like Sprout Social and Hootsuite. And we’re there to help you navigate marketing with AI using ChatGPT, Microsoft Copilot, and Google Gemini.
CRM and Email
Understanding drinker behavior, preferences, and occasion starts with listening! But then it takes tools like Salesforce Marketing Cloud, Zoho, and Talisma to track and analyze activity at the scale of your business. Then MailChimp, Klaviyo, Constant Contact, or SendGrid will help notify fans of product releases and events.
Sampling and Events
‘Liquid to lips’ is still one of the most effective ways to build brand awareness and drive sales. We’ve organized thousands of of onsite activations, sponsorships, sampling, and retail demo opportunities for brands, including tracking and reporting using Airtable.com, Monday.com, and Promomash.com.
Trade Marketing
Give your trade partners the tools needed to help your brand stand out at shelf and in restaurants! We’ve led efforts to streamline distributor and retailer communications with promotions, incentives, newsletters, data capture, Absorb LMS, Adobe Workfront DAM, Extranet, SharePoint, and reporting systems.
Contact us today and take control of your beverage marketing!
Do-It-Yourself Guides
Step-by-step blueprints on executing your BRAND VIBE brilliantly across all your media channels.
On-Site Workshops
Learn fundamentals of high-performance marketing while unleashing the stories trapped inside your liquid.
Speaking
Invite Market Your Craft to present proven tools to drive traffic, grow engagement and capture new sales.
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Perfect for breweries, wineries, distilleries, cideries, meaderies, kombucharies, THC/CBD, RTDs, and non-alcoholic producers.
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Proven sales and marketing tools to engage new and existing drinkers for a deeper, more profitable relationship.
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Includes instructions, shortcuts, watchouts, services, recommended products, and best practice examples.
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You have everything needed to do it yourself on your schedule. Or our team can help walk you through implementation.
SKU: Workbook-Celebrity
download our latest guide
Why do actors like George Clooney and Dwayne “The Rock” Johnson have their own tequilas? Perhaps they love a brand and want to help it get to the next level. Or they respect the producer and believe in their story. Or maybe they just want something tasty to share with their friends at parties.
But what if you’re not [yet] lucky enough to have Matthew McConaughey and his wife Camila riding into the sunset without clothing in an ad for your brand? Or Ryan Reynolds promoting your liquid in one of his famously funny satires of modern drinking culture? How can you compete?
Here’s a hint: starting thinking like an A-Lister! We look at 70+ celebrity-craft beverage pairings to identify promotional tactics of the rich and famous.
25 Pages. PDF is a paid module of the Red Carpet Effect Workshop and may not be shared.
$99.00
Confused about where craft beverage is heading? We get it. Our team helps you stay up-to-date with articles written about the most pressing issues facing producers today.
Beverage News
Address
1929 Denver West Drive #1123, Golden, CO 80401
Phone
Why work with Market Your Craft
Craft beverage is facing headwinds. Producers don’t always have the tools and internal experience to address challenges before losing share to competitors. Market Your Craft can deliver solutions quickly and often more affordably than full-time staff, without the layers of a bigger agency. We provide a shortcut to success with very little onboarding, delivering high performance in a remote or hybrid environment.
Your Advisor
Scott Kolbe
+1 224 999 0547