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Email: a step-by-step guide to immediate action


SKU: Workbook-Email-Action Category:

Email is the hardest-working marketing tool you have to reach your customer. Why? Because it’s inexpensive, highly-targeted and has the ability to prompt immediate action. What other media in your arsenal can say the same? That’s why we’re doubling-down on our efforts to share best practices and tools with craft beverage producers.

Together we’ll deconstruct contemporary email efforts, only to rebuild them, but better. You’ll discover the components of a successful email platform fit for your unique brand story, designing an email you yourself would enjoy reading. Then understand what tools are needed to keep the engine running smoothly for years to come.

We’ve created this Guide to further sharpen your focus on customer needs, with storytelling techniques to keep fans engaged and the tools needed to build momentum and capture new sales for your brand.

14 pages. PDF is a paid module of the Email Engagement Workshop and may not be shared.


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