A good brand story is the foundation for engaging craft beverage marketing. Your story is completely unique and amazing to you! And it sets the tone for how to communicate with employees, customers and the industry.
Let’s take a look at the stories told by some of your favorite brands. Which do you like and why? Customers are looking for brands to be transparent and differentiated. Use this to guide all customer-facing efforts for your craft beverage brand, from packaging to tasting room to social, digital and events. Getting it right early and using it often is key to driving tasting room traffic, growing engagement and capturing new sales!
13 Pages. PDF is a workbook of the BRAND VIBE Workshop and may not be shared.
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