Ever wonder why certain brands get talked about more than others? They realize if they're not talking with customers, their competitors will! In a crowded craft beverage market, you have to be seen AND heard to be noticed. Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Seems like a daunting task? We can help! Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time.