On August 2, 2007, the US Senate declared September 2007 as "National Bourbon Heritage Month."  The resolution calls for consumers who enjoy bourbon, or “America’s Native Spirit,” to do so responsibly and in moderation. It’s good to age: if your team uses bourbon barrels for aging, consider drink specials or calling out your barrel partners.

The Chianti region of central Tuscany, Italy, produces some of the country’s most celebrated wines. Did you know: “Chianti” is not a grape varietal – for a wine to have the name Chianti it must be produced with at least 80% Sangiovese grapes.

An opportunity to learn more about endangered species, preservation and conservation efforts around the world. Show your wild side: if your brewery, winery or distillery has a “mascot” or tells a brand story tied to nature, play this up on social media. Consider a contest for naming an upcoming product release, otherwise, don’t feed the… Read More »Wildlife Day

Tailgating does center around the sport of football. While football has its roots in the game of rugby, it is generally accepted that the first football game in United States history was on November 6, 1869, between Rutgers and Princeton Universities. Fans arrived early to enjoy each other’s company and some food. Socially-distanced pre-game: while… Read More »Tailgating Day

On World Beard Day, it is customary for the bearded members of a family to relax and partake in no jobs or chores. The beardless members of the family traditionally show their support by waiting on the bearded hand and foot. World Beard Day is all about promoting and elevating the global status of the… Read More »World Beard Day

The International Day of Charity was established with the objective of sensitizing and mobilizing people, NGOs, and stakeholders all around the world to help others through volunteer and philanthropic activities. Giving back: if you support a local charity, consider matching employee or customer donations (of time or money) or sharing a portion of proceeds from… Read More »International Day of Charity

Labor Day honors the American labor movement and the contributions that workers have made to the development, growth, endurance, strength, security, prosperity, productivity, laws, sustainability, persistence, structure, and well-being of the country. Holiday hours: make sure to let everyone know about any specials hours the week leading up to the Holiday. If you’re open, expect… Read More »Labor Day

The United States derives its rich brewing history from beer-loving German immigrants during the mid-1800s. Some of those immigrants’ families’ names are as familiar today as they were a hundred years ago. Who doesn’t love beer: for breweries, consider pint specials and to-go promotions with good social support. For wineries and distilleries, celebrate the similarities… Read More »Beer Lover's Day

If you sell canned cocktails, celebrating the day is a no-brainer. But be careful – don’t over-message high ABV or use descriptors like “crushable,” or “portable.” You never want to imply anything related to overconsumption! Photo by Karolina Grabowska from Pexels

Encourages people to share creativity with someone in return for their ideas. Collaboration, anyone: promote any partnerships you have locally and within the industry, supporting the idea that the craft beverage industry is better because of community. Photo by Pixabay from Pexels

In the United States, Patriot Day occurs on September 11 of each year in memory of the people killed in the September 11 attacks of the year 2001. Respect: if your brewery, winery or distillery has an ongoing alignment with First Responders or the Services, consider a discount for those with valid ID.

George Washington Carver discovered over 300 practical uses for peanuts. Carver, a graduate of Iowa State University, found ways to use peanuts in shampoo, fuel, dyes, and flours. Nutty-liscious: if your beverage features peanut flavors, talk it up on social media and consider thematic samplers or pairings in the tasting room. Photo by shattha pilabut from Pexels

Celiac disease is an immune disease in which people can’t eat gluten for fear of damaging their small intestine. Options: highlight gluten-free choices. Photo by PhotoMIX Company from Pexels

Encourages us to celebrate Sober life and bring awareness to addiction. The entire day focuses on showing support for anyone living in sobriety. Pace yourself: today is not the time to promote high ABV beverages and anything having to do with overconsumption, as many Americans struggle with addiction every day. Photo by Jill Wellington from Pexels

Linguine is a type of pasta similar to fettuccine and trenette but elliptical in section rather than flat. Dish it out: pairings hinge on the sauce being served. Consider medium-bodied Reds with a tomato base; full-bodied Whites and light-bodied Reds with cheese and cream; light-bodied Whites with seafood and vegetable. Photo by Lisa Fotios from Pexels

In our current environment, many students are learning remotely for safety. The same is true for businesses with work-from-home options. Virtually-there: promote online tastings, happy hours and virtual tours that give fans and followers an insider’s view of your brewery, winery or distillery. Packaged product available for curbside, local delivery or shipment is the next-best… Read More »Online Learning Day

The now internationally renowned campaign organization for ecological issues was originally founded by a group of 17 activists in Vancouver protesting against off shore nuclear testing in Alaska on this date in 1971. Earth-friendly: if you support environmental causes, highlight what they’re doing to promote a greener, more peaceful world. Don’t greenwash. Photo by Skitterphoto from Pexels

September 16 was designated by the United Nations General Assembly as the International Day for the Preservation of the Ozone Layer. This designation had been made on December 19, 2000, in commemoration of the date, in 1987, on which nations signed the Montreal Protocol on Substances that Deplete the Ozone Layer. Bike racks: sustainability is… Read More »International Day for the Preservation of the Ozone Layer

In 1979, Congress and the president passed resolutions making the observance official after the families of the more than 2,500 Vietnam War POW/MIAs pushed for full accountability. For those who Served: recognizing service men and women in your tasting room is always important, so calling out POW and MIA Recognition Day only makes sense if… Read More »POW and MIA Recognition Day

#GrenacheDay | The Grenache Association established International Grenache Day to celebrate this grape and all the varieties and vintages of wine that were produced from it. It grows well in Spain, but there are numerous growing regions that have made this variety popular. Hungry: Grenache pairs perfectly with grilled, stewed and braised meats like beef,… Read More »Grenache Day

National CleanUp Day promotes harmony with the land by encouraging stewardship.  We are providing mechanisms and tools to support a clean outdoors. Community: give back to your local area by organizing or joining a group clean-up event. Consider hosting a post-clean-up event party in your tasting room for participants. Photo by Baurzhan Kadylzhanov from Pexels

Wife Appreciation Day is a day in which men can take time out of their day to show their wives some love and appreciation. Since wives show their husbands an abundance of consideration and love, it's time to return the favor on this annually observed holiday. All you need is love: time to be especially… Read More »Wife Appreciation Day

There are so many ways to enjoy a proper Rum Punch, but most include both light and dark Rums; pineapple, orange and lime juices; grenadine; and a maraschino or brandied cherry. Serve it up: if your tasting room has the ingredients, consider a thematic promotion to celebrate the day. Or a mini edutainment series on… Read More »Rum Punch Day

The sour beer style unlike any other that has risen the ranks as a beer drinker’s favorite beer over the past few years – rivaling even IPAs as among the most popular among beer drinkers. Pucker power: not everyone is a sour fan…but those that enjoy it fancy themselves connoisseurs 😉 Play to that experience… Read More »Sour Beer Day

#DayOfPeace | Established in 1981 by unanimous United Nations resolution, Peace Day provides a globally shared date for all humanity to commit to Peace above all differences and to contribute to building a Culture of Peace. Let’s be friends: today is a great day for a concerted social effort to gain new friends and followers,… Read More »International Peace Day

An equinox is commonly regarded as the instant of time when the plane of Earth's equator passes through the center of the Sun. It is the moment at which the center of the visible Sun is directly above the Equator. Photo by Oleg Magni from Pexels

Honoring all the musical artists and that chart-topping song that makes them memorable. Bring it back: what’s the one beer, wine or whiskey that had a huge following when released but died off for whatever reason (limited quantities, style shifts, etc.)? Consider a limited release to get it back in people’s hands (supported by social).… Read More »One Hit Wonder Day

Each year, hundreds of thousands of volunteers come together on the fourth Saturday in September to assist with various projects designed to restore and enhance public parks, forests, waterways and more. From trail maintenance to tree planting—volunteers of all ages and abilities roll up their sleeves and work side-by-side to care for public lands. The… Read More »Public Lands Day

National Johnny Appleseed Day celebrates a kindly legend who lived by sage teachings and labored to bring the shade of fruit trees across much of the United States. How ‘bout them apples: highlight the fruit flavor present in your beverage, or consider apple dessert or pastry pairings.