“Name your poison” is a stereotypical phrase used by bartenders to ask a patron what they would like to drink. On Name Your Poison Day, let bartenders have fun with it, dressing up in costumes of different eras to further draw attention to the bartender’s role in this social setting.

On Best Friends Day, consider promoting drink specials for bringing your best friend to your favorite tasting room; or a social contest asking fans/followers to submit a photo of best friends enjoying your beer, wine or whiskey.

Any tea that has been chilled or cooled, typically sweetened with sugar, syrup and/or apple slices. Did you know: teas brewed using the traditional hot method can be chilled for use in a cold cocktail with Bourbon, Cognac, Gin, Irish Whiskey and other styles of alcohol. Perfect for Iced Tea Day.

#Rosé #RoséDay #RoséAllDay | Rosé is a type of wine that incorporates some color from grape skins, but not enough to be considered a red. Did you know: Rosé may be the oldest type of wine because the process of fermenting with the skins is the most straightforward for winemakers?

Gin is one of the broadest categories of distilled spirits, deriving its predominant flavor from juniper berries. On Gin Day, if you’re a distillery that produces Gin, offer education with a special tasting or sampler tray or thematic drink promotions.

English-American chocolate maker Samuel German first developed a formulation of dark chocolate serving as the base of this layered cake recipe filled with coconut-pecan frosting. For German Chocolate Cake Day, consider pairing Imperial Stout or raspberry ale; an oaked, dry Chardonnay, Pinot Noir or Cabernet Sauvignon; or a Speyside Scotch. Craft brewers often try to recreate… Read More »German Chocolate Cake Day

On Peanut Butter Cookie Day, consider pairing tasters of your craft beer, wine or whiskey with peanut butter cookies as a promotion; or partner with a local bakery to offer a pre-order, special dessert event.

Commemorates adoption of the U.S. flag on June 14, 1777. Did you know: 17-year-old Robert Heft of Ohio designed the 50-star American flag – one of 1,500+ designs submitted to President Dwight D. Eisenhower. On Flag Day, consider drink specials that reflect the red, white and blue colors of the U.S. Flag.

#Bourbon #BourbonDay #AmericasNativeSpirit | In 1964 a Congressional Resolution designated Bourbon as America’s native spirit. To be legally considered a Bourbon, it must be 51% corn, stored in new charred oak barrels, distilled at no more than 160 proof and barreled at 125 proof.

Fudge lends itself to experimentation when it comes to flavors. Blending favorites or even a moment of inspiration will create a new delicious kind of fudge. Adding bits of candy, nuts or sprinkles can bring just the right celebratory burst of excitement to an old favorite. Sweet treat: consider whiskey fudge pairing plates for a… Read More »Fudge Day

#CheninBlanc | Chenin blanc is a white wine grape variety from the Loire Valley of France, typically used to make sparkling and dessert wines. On Chenin Blanc Day, consider pairing vegetable dishes or salads; rich, pungent cheeses; fish or cream-based chicken entrees; or desserts.

On Father's Day, consider drink specials or a special food-pairing promotion; social contest celebrating dads out there. For the fathers who are interested in learning to brew, make wine or distill, consider partnering with a local homebrew store for discounted starter and recipe kits!

One of the best-known mixed cocktails, martinis are made with gin and vermouth and garnished with an olive or lemon twist. On Martini Day, consider drink specials or martini mixing stations.

Juneteenth is an annual observance on June 19 to remember when Union soldiers enforced the Emancipation Proclamation and freed all remaining slaves in Texas on June 19, 1865. Respect: consider celebrating freedom and equal rights in the United States. Note: now is not the time to adopt a new position on a racially-sensitive, local or… Read More »Juneteenth

Did you know: the term milkshake was first used in print in 1885, representing an alcoholic drink made of cream, eggs and whiskey. In the early 1900’s it became the non-alcoholic, ice cream drink we know today. Craft brewers have made popular the “milkshake beer” style – for example a milkshake IPA – by increasing… Read More »Vanilla Milkshake Day

An Italian red wine grape known to produce slightly sparkling wines designed to be drunk young. Did you know: during the 1970s and 1980s sweet Lambrusco was the biggest selling import wine in the U.S.

The human body contains more than 60% water, so replacing fluids lost during activity is important. Hydration Day focuses on education to protect yourself from becoming overheated or dehydrated, with a focus on athletes in training. Did you know: beer has traditionally been the drink of choice following a race or athletic activity, but there… Read More »Hydration Day

#Rosé #RoséDay #RoséAllDay | On Rosé Day, consider pairing light salads and pasta dishes; raw and lightly-cooked shellfish and grilled fish; and goat cheese.

Detroit-Style Pizza Day recognizes the square-cut pizza style first served at Buddy’s Pizza in 1946 in the city that also gave us Madonna, the Mustang, and the first paved road. And Detroit-Style Pizza is arguably Detroit’s greatest contribution! However you slice it: consider matching IPA beers and bold red wines with Detroit-style pizza for a… Read More »Detroit-Style Pizza Day

Pints on the patio: if your brewery, winery, distillery or tasting room allows for dogs, consider a thematic event where you open early or provide special services for the visiting pups. Note: watch social media channels carefully this day, as people with allergies, phobias or other opposition may find ways to disparage your business.

Pralines are a confection containing a minimum of nuts, sugar and often cream. On Pralines Day, if your business offers a praline-flavored beverage, promote thematic drink specials or educate on how the praline flavor was achieved.

On Coconut Day, if your business offers a coconut-flavored beverage, promote thematic drink specials or educate on how the coconut flavor was achieved.

Did you know: orange blossoms are traditionally associated with good luck. The citrus flavor can be found in beer, mead, wine and whiskey.

#SocialMediaDay #SMDay | First recognized by Mashable.com on June 30, 2010, Social Media Day is a way to recognize and celebrate social media’s impact on global communication. This is a perfect time to host a social contest with customers/fans to promote your brand’s use of social media; invite a partner business, peer or even customer… Read More »Social Media Day

A Mai Tai is a cocktail based on rum, Curaçao liqueur, orgeat syrup, and lime juice. Did you know: Victor Bergeron claimed to have invented the Mail Tai in 1944 at his restaurant, Trader Vic’s, in Oakland, California.