On Coconut Day, if your business offers a coconut-flavored beverage, promote thematic drink specials or educate on how the coconut flavor was achieved.
A Mai Tai is a cocktail based on rum, Curaçao liqueur, orgeat syrup, and lime juice. Did you know: Victor Bergeron claimed to have invented the Mail Tai in 1944 at his restaurant, Trader Vic’s, in Oakland, California.
#SocialMediaDay #SMDay | First recognized by Mashable.com on June 30, 2010, Social Media Day is a way to recognize and celebrate social media’s impact on global communication. This is a perfect time to host a social contest with customers/fans to promote your brand’s use of social media; invite a partner business, peer or even customer […]
Canada Day celebrates Canada's independence from Britain on July 1, 1867. Prior to 1867, Canada was a British North American Colony composed of present-day Ontario and Quebec. Consider: a Canadian-themed cocktail (think maple syrup infusions) or a throwback showing of the 1983 movie Strange Brew? Photo by Andre Furtado from Pexels
Anisette, or Anis, is an anise-flavored liqueur that is consumed in most Mediterranean countries. It is colorless, and because it contains sugar, is sweeter than dry anise flavored spirits (e.g. absinthe). Food Pairing: anisette cocktails or anise-flavored beverages pair well with goat’s cheese, seafood, lamb and oysters. Photo available from Keralashopy.com
#BeerRunDay | First observed in 2019 by the Brewers Association, Beer Run Day is meant to show support for all independent craft breweries by promoting beer purchase the day before Independence Day. Promotions: breweries should consider to-go specials and social promotion leading up to Beer Run Day. Photo by cottonbro from Pexels
Independence Day is a federal holiday in the United States commemorating the Declaration of Independence of the United States, on July 4, 1776. The Continental Congress declared that the thirteen American colonies were no longer subject (and subordinate) to the monarch of Britain, King George III, and were now united, free, and independent states. Consider: […]
Sparkling wine is one with significant levels of carbon dioxide in it, making it fizzy. While the phrase commonly refers to champagne, EU countries legally reserve that term for products exclusively produced in the Champagne region of France. Sparkling wine is usually either white or rosé, but there are examples of red sparkling wines such […]
When Sylvester Graham first invented the slightly sweetened cracker, he intended it as a health food. In the early 1800s, the Presbyterian minister developed the cracker as part of his “Graham Diet” program. They were made from whole wheat graham flour with added bran and wheat germs. He believed his snack would curb sinful cravings. […]
#WorldChocolateDay | Not surprisingly, probably the best way to celebrate World Chocolate Day is a themed dessert-beverage pairing, like flourless chocolate cake with a Cigar Malt Scotch.
A dive bar is a disreputable bar or pub where local residents gather to drink and socialize. In an article in its August 2010 issue, Playboy magazine described a dive bar as “a church for down-and-outers and those who romanticize them, a rare place where high and low rub elbows—bums and poets, thieves and slumming […]
The piña colada is a sweet cocktail made with rum, cream of coconut or coconut milk, and pineapple juice, usually served either blended or shaken with ice. It may be garnished with either a pineapple wedge, maraschino cherry, or both. Flavors: the piña colada flavor can be found in many beverages outside the traditional cocktail. […]
Rainier Cherry Day recognizes the cherry variety named after Mount Rainier. In 1952, Harry Fogle of Washington State University developed the Rainier cherry by cross-breeding the Bing and Van cherry varieties. The sweet Rainier cherries have a thin skin and a thin creamy-yellow flesh. Flavors: cherry flavor is quite common in alcoholic beverages.
Rum is a liquor made by fermenting then distilling sugarcane molasses or sugarcane juice. The distillate, a clear liquid, is usually aged in oak barrels. Most rums are produced in Caribbean and American countries, but also in other sugar producing countries, such as the Philippines and India. Promotions: Rum has a wild history worth sharing […]
Mojito is a traditional Cuban highball. Traditionally, a mojito is a cocktail that consists of five ingredients: white rum, sugar, lime juice, soda water, and mint. Its combination of sweetness, citrus, and herbaceous mint flavors is intended to complement the rum, and has made the mojito a popular summer drink. Did you know: there are […]
A Michelada is a cerveza preparada made with beer, lime juice, assorted sauces, spices, tomato juice, and chile peppers. It is served in a chilled, salt-rimmed glass. There are numerous variations of this beverage throughout Mexico. Consider: if your tasting room serves food on-site and you have a license that allows for brunch service, thematic, […]
Grand Marnier is a French brand of liqueurs. The brand's best-known product is Grand Marnier Cordon Rouge, an orange-flavored liqueur created in 1880 by Alexandre Marnier-Lapostolle. It is made from a blend of Cognac brandy, distilled essence of bitter orange, and sugar. Grand Marnier Cordon Rouge is 40% alcohol. Pairing: Grand Marnier has been the […]
Gummy worms are small, fruit gum candies, roughly 1-2 inches long and shaped in the form of a worm. Consider: your beer, wine or whiskey may pair perfectly with gummy flavors…perhaps a gummy worm pairing promotion as a surprise-and-delight for guests? Talked up on social with exaggerated/staged pairing photos? Could be fun…or not?
Bastille Day is the common name given in English-speaking countries to the national day of France. The French National Day is the anniversary of Storming of the Bastille on 14 July 1789, a turning point of the French Revolution, as well as the Fête de la Fédération which celebrated the unity of the French people […]
Inspired by the country combination of rhubarb and strawberries in pies. Did you know: in July of 2010, Maple River Winery in historic downtown Casselton, North Dakota, proudly accepted the Double Gold Award at the Indy International Wine Competition for its Strawberry Rhubarb Wine. Consider: if you’re in a part of the country where this […]
In 1984, President Ronald Reagan proclaimed July as National Ice Cream Month and established National Ice Cream Day as the third Sunday in July. A sweet treat: consider ice cream pairings with your beer, wine, whiskey or other fermentable.
#WorldEmojiDay | World Emoji Day is an unofficial holiday, deemed a "global celebration of emoji". Celebrated annually since 2014, NBC reported that the day was Twitter's top trending item on this day in 2015. Contest: chances are good that you already use quite a few emojis in your social posts…so ask your fans/followers what emoji […]
Arnold (Arnoul) of Soissons or Arnold or Arnulf of Oudenburg is a saint of the Roman Catholic Church, the patron saint of hop-pickers and Belgian brewers. At the time of an epidemic, rather than stand by while the local people fell ill from drinking water, Arnold had them consume his monastery brews. Because of this, […]
Daiquiri is a family of cocktails whose main ingredients are Rum, citrus juice, and sugar or other sweetener. The daiquiri is one of the six basic drinks listed in David A. Embury's classic The Fine Art of Mixing Drinks, which also lists some variations. Did you know: you can use beer and wine in place […]
Just a reminder for businesses to get to know their customers better. On Get to Know Your Customers Day, consider to-go promotions or a free event; guest bartenders (where allowed); or streaming a video/photo montage of customers. Photo by mentatdgt from Pexels
Belgian National Day is the national holiday of Belgium commemorated annually on 21 July. It is one of Belgium's ten public holidays and marks the anniversary of the investiture of King Leopold I, the country's first monarch, in 1831. If you serve: Belgian beers or even Belgian-inspired beers, consider drink specials or a thematic event […]
#NationalTequilaDay | Tequila is a distilled beverage made from the blue agave plant, primarily in the area surrounding the city of Tequila 65 km (40 mi) northwest of Guadalajara, and in the Jaliscan Highlands (Los Altos de Jalisco) of the central western Mexican state of Jalisco. Tequila can be between 35- and 55-percent alcohol content […]
A drive-through or drive-thru, is a type of take-out service provided by a business that allows customers to purchase products without leaving their cars. The format was pioneered in the United States in the 1930s by Jordan Martin, but has since spread to other countries. During Coronavirus: drive-thrus, curbside pickup and local delivery are essential. […]
#ParentsDay | Parents' Day is observed in South Korea (May 8) and in the United States (fourth Sunday of July). The United States day was created in 1994 under President Bill Clinton. June 1 has also been proclaimed as "Global Day of Parents" by the United Nations as a mark of appreciation for the commitment […]
12 classic wine and cheese pairings to consider: Pinot Noir and Gruyere, Aged Port and Blue Stilton, Champagne and Brie, Moscato d’Asti and Gorgonzola, Tempranillo and Idiazabel, Sauvignon Blanc and goat cheese, Cabernet Sauvignon and aged cheddar, Provence Rosé and Havarti, Riesling and Raclette, Chianti Classico and Pecorino Toscano, Vermentino and Fiore Sardo or Malbec […]
Scotch whisky is malt whisky or grain whisky (or a blend of the two), made in Scotland. Scotch whisky must be made in a manner specified by law. Did you know: The first known written mention of Scotch whisky is in the Exchequer Rolls of Scotland, 1494. Scotch whisky was known as aqua vitae, Latin […]
First observed in 2015 by Traveler Beer Company in Burlington, Vermont, Refreshment Day celebrates the hottest time of the year with cold refreshment (beer). Promotions: drink specials, enough said.
Historically, the name refers to the wine produced around the city of Shiraz in Persia/Iran. In the current era, "Shiraz" is an alternative name for the Syrah grape, mostly used in Australia and South Africa. The modern "Shiraz" grape is identical to Syrah and originated in southeast France with no established connection to the city […]
Lasagne are a type of wide, flat pasta, possibly one of the oldest types of pasta. Lasagne, or the singular lasagna, is also an Italian dish made of stacked layers of this flat pasta alternating with fillings such as ragù and other vegetables, cheese, and seasonings and spices such as garlic, oregano and basil. Pairing:
#FriendshipDay | Friendship Day is a day in several countries for celebrating friendship or worldwide in Esperanto: Internacia Tago de Amikeco. It was first proposed in 1958 in Paraguay as the "International Friendship Day". The exchange of Friendship Day gifts like flowers, cards and wrist bands is a popular tradition on this occasion. Feel good: […]
Albariño Day was created to happen during the Albariño festival in the Galician town of Cambados in Spain. It is a white wine grape with a distinctive botanical aroma and hint of citrus, producing a light wine, generally high in acidity and 11-12% alcohol. Consider this: promoting the style of wine if you carry it, […]
Night Out Day has been held has been held annually since 1984, and is sponsored by the National Association of Town Watch in the United States. National Night Out began simply with neighbors turning on their porch lights and sitting in front of their homes. The event is meant to increase awareness about police programs […]
Chocolate Chip Cookie Day is primarily an American holiday that celebrates one of the most popular cookies in American history. The chocolate chip cookie was invented by American chefs Ruth Graves Wakefield and Sue Brides in 1938. She invented the recipe during the period when she owned the Toll House Inn, in Whitman, Massachusetts. Fabulous […]
White Wine Day celebrates wine produced from "white" grapes, which are green or yellow in color, such as the Chardonnay, Sauvignon blanc, and Riesling. Some white wine is also made from grapes with colored skin, provided that the obtained wort is not stained. Pinot noir, for example, is commonly used to produce champagne. Wine not: […]
IPA Day is celebrated to increase appreciation for one of the world's most popular types of craft beer. Did you know: IPA stands for India Pale Ale – the answer to the challenge of providing beer for the British Empire in the east. It was too hot to brew in India, so in the 1780s […]
International Beer Day is a global celebration of beer, intended for beer lovers everywhere to raise a toast to brewers and bartenders and rejoice in the greatness of beer! Salut: beer specials are the obvious choice, but go deeper. What about some edutainment, giving guests and online followers a little history about your beers, your […]
Mead Day itself has garnered a growing reputation, being a way to learn how to make, bottle and even start selling Mead for yourself. Try pairing: spicy Meads with fruit flavors; dry Meads with cheeses; fruit Meads with similar dessert flavors; apple Cysers with meats (especially as marinades); floral and citrus Meads with salads; and […]
International Hangover Day is annually celebrated the day after International Beer Day. Watch out: it’s never something to be promoted or called-out in a social post. However, your team could acknowledge the day with a themed drink or activity. Photo by Pixabay from Pexels
The root beer float - also known as the “Black Cow” – got its start in Colorado in a mining camp. Frank J. Wisner of Cripple Creek, Colorado, gets the credit for inventing the “Black Cow” way back in August of 1893. Pure deliciousness: who doesn’t like a root beer float? What, you don’t carry […]