A common snack for tasting room guests, Pistachios are not only delicious but offer loads of health benefits including high amounts of nutrients, antioxidants and proteins in addition to possibly lowering cholesterol, blood pressure and blood sugar. Consider: bowls of pistachios for visitors who purchase a taster flight or other beverage. Photo by Mehran B from Pexels
#EveryoneLovesKahlua | Kahlua is the #1 selling coffee-flavored liqueur worldwide. With origins in Veracruz, Mexico, the drink contains rum, sugar, vanilla bean, and arabica coffee and is a popular mixer in cocktail drinks. Consider: for establishments that carry Kahlua, introduce a special drink recipe; discuss beverages in your portfolio with Mexican origin or inspiration; try… Read More »Kahlua Day
The word “strawberry” is believed to derive from “stray” or “strew,” for the fruit’s tendency to propagate promiscuously. Strawberries are the fifth most consumed fresh fruit in the U.S., after bananas, apples, oranges and grapes. Like raspberries and blackberries, strawberries are in the same subfamily as roses. None are true berries. The Guinness World Record… Read More »Strawberry Day
Did you know: it takes about 540 peanuts to make a 12-ounce jar of peanut butter and Reese’s Peanut Butter Cup was introduced in 1928? Consider: adding peanut butter flavor to beer and whiskey; seasonal or special releases; why you don’t see many wines with peanut butter flavor. Photo by Pixabay from Pexels
Mulled wine, also known as spiced wine, is a beverage usually made with red wine along with various mulling spices and sometimes raisins. It is served hot or warm as a traditional drink during winter, especially around Christmas. Recipe: combine a dry red or white wine with fresh oranges, cinnamon, mulling spices, sweetener and liqueur… Read More »Mulled Wine Day
Declared by the United Nations General Assembly in 1973 to celebrate and raise awareness of the world’s wild animals and plants. Consider: promoting can sales (if available) and outdoor activities (#PackInPackOut) if consistent with your brand story. Photo by Rory Loader
#IrishWhiskeyDay | The March 3rd date was chosen because of the significance of the number 3 to Irish Whiskey: 3 styles of Irish Whiskey (Single Grain, Single Malt, Single Pot Still), Irish Whiskey must be matured for 3 years before it may be called a whiskey and there is a tradition of Irish Whiskey being… Read More »Irish Whiskey Day
A Moscow mule is a cocktail made with vodka, spicy ginger beer, and lime juice, garnished with a slice or wedge of lime. It is a type of buck, therefore sometimes called a vodka buck. The Moscow mule is popularly served in a copper mug, which takes on the cold temperature of the liquid. Recipe:… Read More »Moscow Mule Day
#EmployeeAppreciationDay | Originally celebrated in 1995 with the purpose of strengthening the bond between employer and employee. Consider: drink specials for industry workers; owners and managers serving normal tasting room staff as a show of appreciation. Photo by Matheus Bertelli from Pexels
A 24-hour, global respite from technology, highlighting the value of disconnecting from digital devices to connect with ourselves, our loved ones and our communities in real-time. Did you know: the project is associated with the Jewish Sabbath, adapting the ritual of carving out one day per week to unwind, unplug, relax, reflect, get outdoors and… Read More »Day of Unplugging
An Oreo is a sandwich cookie consisting of two wafers with a sweet crème filling. Introduced in 1912, Oreo is the best-selling cookie brand in the United States. As of 2018, the version sold in the U.S. is made by the Nabisco division of Mondelez International. Pairing: Single Malt Scotch, Bourbon Barrel Stout, or Old… Read More »Oreo Cookie Day
It is an anise-flavored spirit derived from botanicals, including the flowers and leaves of Artemisia absinthium ("grand wormwood"), together with green anise, sweet fennel, and other medicinal and culinary herbs. Absinthe traditionally has a natural green color, but may also be colorless. Consider: if you serve absinthe, perhaps specials or thematic drink promotions; or edutainment… Read More »Absinthe Day
#InternationalWomensDay | With origins back to the early 1900’s, International Women’s Day celebrates the social, economic, cultural and political achievements of women while promoting gender parity. Consider: where appropriate, drink specials for female customers; showing appreciation for women in the organization; and highlighting the efforts of the women on your team. Photo by Burst from Pexels
#StPatricksDay | Saint Patrick's Day, or the Feast of Saint Patrick, is a cultural and religious celebration held on 17 March, the traditional death date of Saint Patrick, the foremost patron saint of Ireland. Consider: drink specials; thematic events; food and beverage pairings. Note: it’s a good idea to publish a responsibility message for followers.… Read More »St. Patrick’s Day
Did you know: Milton Hershey began his career at a caramel company, eventually shifting focus completely to chocolate. Pairing: Sherry, Tawny Port, sweet Champagne; oaky Bourbon; or a Belgian White or Roasted Red Ale. Chocolate-flavored whiskey is also a hot trend. Photo by Just Another Photography Dude from Pexels
Ravioli are a type of pasta comprising a filling enveloped in thin pasta dough. Usually served in broth or with a sauce, they originated as a traditional food in Italian cuisine. Ravioli are commonly square, though other forms are also used, including circular and semi-circular. Pairing: dozens of wines pair perfectly with various ravioli/filling combinations;… Read More »Ravioli Day
A bottom-fermenting lager that generally requires additional time in cold storage to smooth/blend flavors. Stronger than many lagers, a Bock features more robust character with a dark amber to brown hue. Pairing: Gruyère, Emmental, and Swiss cheeses; Cajun food; jerk chicken; beef; sausage; and seared foods.
Intended to show how water and climate change are inextricably linked. Proponents recommend adapting to the water effects of climate change, protecting health, saving lives and reducing greenhouse gases. Did you know: beer is 90-95% water; it generally takes 6 gallons of water to make 1 gallon of wine; aged whiskey is about 40% water… Read More »World Water Day
An opportunity to create shareable moments in your tasting room. Pairing: Merlot and chips with sour cream dip or Zinfandel with salty pretzels and tangy mustard dip; Pilsners, American and Mexican Lagers with 7-layer bean dip; Hefeweizen and cool ranch dip; Blonde Ale with spinach and artichoke dip; and Single Malt Irish Whiskey and blue… Read More »Chip and Dip Day
Did you know: the first recorded use of the term “cocktail” is found in The Morning Post and Gazetteer in London, England, on March 20, 1798. Consider: cocktails can be made from beer, wine and whiskey. Photo by Magda Ehlers from Pexels
Michael Jackson was an English writer and journalist. He was the author of many influential books about beer and whisky. Consider: post a message out of respect to the work he accomplished to promote the craft beverage industry. Photo from c/o hops
Whether first introduced in 2008 or 2009 (at the Whiskey Day Festival in the northern Netherlands), the day celebrates whiskies from around the world on Michael Jackson’s birthday. The movement is intended to promote sharing your love of whisk(e)y with others. Consider: for bars serving whiskey, drink specials to commemorate the day; otherwise raise a… Read More »International Whiskey Day
#AprilFools | Not a public holiday, it’s custom to play practical jokes and hoaxes on April 1 each year. No foolin’: giving customers or fans a lighthearted reprieve from current local, state and world news. Note: do NOT tie any joking or messaging directly to the COVID19 pandemic, as this will be seen in poor… Read More »April Fools’ Day
Sourdough bread is made using wild yeast, which requires a little more time and coaxing than commercial yeast – often multiple days. Did you know: discuss what makes the bread “sour” – lactobacillus and acetobacillus – and compare to brewing sour beer; or pair with a Riesling, Pinot Gris, Cabernet Sauvignon, Chianti or Merlot. Photo… Read More »Sourdough Bread Day
A burrito is a dish in Mexican and Tex-Mex cuisine consisting of a flour tortilla wrapped into a sealed cylindrical shape around ingredients like chicken, beef, pork, rice, cooked beans, vegetables and others. En Fuego: sparkling wine or Pinot Grigio; American Pale Ale; or rye whiskey or a classic Old-Fashioned cocktail. Photo by Pixabay from Pexels
