If contemporary wineries market themselves as representative of a lifestyle and place, Northern Sonoma County’s Wine Road is truly a collection of history, personalities and culture that paints an accurate picture of today’s diverse wine industry. With nearly 200 wineries and over 50 lodgings participating, the Association protects and promotes the interests of its members, who collectively represent a world-renowned destination for experienced and new wine drinkers alike. So why should we be concerned about the next 5-10 year outlook? The answer is surprisingly simple: your customer has changed, has your marketing kept up?
188 pages. PDF is a paid Market Study and may not be shared.