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How “craft” is your brand content?
Last time we talked high-level about scoring free advertising by upping your search engine ranking. One way to do that was increasing your page load speed, using my own site as a turnaround example. Today I’m sharing a quick how-to on creating brand content that your customers (and search engines) will love. Show me the
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Is “employee-owned” New Belgium’s lead story now?
It’s been a while since I’ve thought/cared about New Belgium Brewing Company. Today I got to thinking, what’s going on with them, anyway? Here starts the rabbit hole I found myself in. It started out with an email from them this week with the “100% Employee-Owned” message front-and-center along with a main story feature on
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Kombucha stories are all over the map
I’m definitely interested in where the kombucha industry is headed. It seems like ten or so years ago was when the industry started to gain momentum in the US, only to be slowed by issues with continuing fermentation in the bottle, making the 0.5% ABV beverage by label more like 2.5% after sitting on the
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How easy is it to find your brand in Google Search?
Recently NASA named the astronauts that would be crewing the competing shuttle providers, SpaceX and Boeing, both due to test in 2019. It seems there’s a fair amount of trash-talking between the two companies who are racing to provide an alternative to continuing to contract seats with the Russian Soyuz spacecraft after November 2019, each
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37% of beer websites have age gates. Time to review yours?
I covered two really important marketing topics to me in today’s newsletter: placing an age gate in front of beverage alcohol websites and adding a privacy policy. To me, using an age gate really isn’t even a question. Coming from wine & spirits before working in beer, I worked closely with the legal departments to
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The author’s question: “Is storytelling in marketing bullshit?”
I’ll give Jeff Hirsh from The Right Brain Studio credit for posing the question about storytelling, though I don’t entirely agree with his assessment. In his recent article, “Enough About Storytelling,” he talks on the one hand about the importance of storytelling to building brands, both today and historically. On the other hand, he talks
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One co-founder’s perspective on the sale of his craft brewery
I liked this article for a number of reasons. First, I used to live in SoCal and when I worked with Oakley we were really active in the skate and surf communities. I miss that! The co-founders/-funders of Saint Archer were deep into action sports, which not only influenced the beer and guest experience but
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Does your website reflect your brand personality?
In my third newsletter I talk about the importance of brand personality and how my own website, scottkolbe.com, definitely didn’t reflect it! It begs the question: how many of us are conscious of how our customers view our [personal] brand? It makes sense to do an audit every so often to make sure that you’re
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WSWA will support cannabis if regulated like alcohol
The debate on legalizing cannabis for recreational use by state and nationally burns on, with the Wine & Spirits Wholesalers of America (WSWA) weighing in this past week in a very public statement on the topic. The WSWA will support cannabis if states in which it is legal follow similar guidelines to beverage alcohol, including