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How “craft” is your brand content?
Last time we talked high-level about scoring free advertising by upping your search engine ranking. One way to do that was increasing your page load speed, using my own site […]
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Is “employee-owned” New Belgium’s lead story now?
It’s been a while since I’ve thought/cared about New Belgium Brewing Company. Today I got to thinking, what’s going on with them, anyway? Here starts the rabbit hole I found […]
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Kombucha stories are all over the map
I’m definitely interested in where the kombucha industry is headed. It seems like ten or so years ago was when the industry started to gain momentum in the US, only […]
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How easy is it to find your brand in Google Search?
Recently NASA named the astronauts that would be crewing the competing shuttle providers, SpaceX and Boeing, both due to test in 2019. It seems there’s a fair amount of trash-talking […]
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37% of beer websites have age gates. Time to review yours?
I covered two really important marketing topics to me in today’s newsletter: placing an age gate in front of beverage alcohol websites and adding a privacy policy. To me, using […]
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The author’s question: “Is storytelling in marketing bullshit?”
I’ll give Jeff Hirsh from The Right Brain Studio credit for posing the question about storytelling, though I don’t entirely agree with his assessment. In his recent article, “Enough About […]
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One co-founder’s perspective on the sale of his craft brewery
I liked this article for a number of reasons. First, I used to live in SoCal and when I worked with Oakley we were really active in the skate and […]
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Does your website reflect your brand personality?
In my third newsletter I talk about the importance of brand personality and how my own website, scottkolbe.com, definitely didn’t reflect it! It begs the question: how many of us […]
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WSWA will support cannabis if regulated like alcohol
The debate on legalizing cannabis for recreational use by state and nationally burns on, with the Wine & Spirits Wholesalers of America (WSWA) weighing in this past week in a […]