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Use social reporting tools to engage your followers
Welcome to November! My favorite month of the year for a bunch of reasons, but one in particular is the crisp air completely legitimizes higher ABV sippers (and flasks). It’s […]
Have you switched your Instagram profiles over to business?
It’s pretty common now to hear a story or two a week on major data breaches from big-name companies affecting millions of users. I’ve been a part of a few […]
Getting social right for your craft beverage brand
Last time we took control of search ranking and performance for your brand, so now it’s time to address a question that I’ve gotten a lot lately: how do I […]
Getting ahead in Google with Search Console
At this point in our series on optimizing and improving your brand’s ranking in search, you have the tools needed to make a big difference for your brand. The best […]
Top 10 search tools for marketers
There are a number of ways to approach improving your ranking in search engines – finding what’s right for your brand may take some trial and error and that’s okay! […]
How “craft” is your brand content?
Last time we talked high-level about scoring free advertising by upping your search engine ranking. One way to do that was increasing your page load speed, using my own site […]
Is “employee-owned” New Belgium’s lead story now?
It’s been a while since I’ve thought/cared about New Belgium Brewing Company. Today I got to thinking, what’s going on with them, anyway? Here starts the rabbit hole I found […]
Kombucha stories are all over the map
I’m definitely interested in where the kombucha industry is headed. It seems like ten or so years ago was when the industry started to gain momentum in the US, only […]
How easy is it to find your brand in Google Search?
Recently NASA named the astronauts that would be crewing the competing shuttle providers, SpaceX and Boeing, both due to test in 2019. It seems there’s a fair amount of trash-talking […]