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Email marketing services evaluated
Last time we started a discussion around your brand using email to help drive conversation and sales, including suggestions on storytelling, personalizing your message, tracking… Read more →
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Email marketing for the savvy beverage brand
We’re excited to be moved into our new home in Lakewood, CO, just outside Denver. Today we’re going to talk email marketing. But first, we want… Read more →
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First anniversary: lots to celebrate!
It’s hard to believe a year has passed since we’ve started consulting for the beverage industry. The team at Market Your Craft has learned a… Read more →
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Indiana Horticultural Congress & Trade Show
It was a busy week for members of the Market Your Craft team, traveling to Indianapolis to present on the topics of storytelling and branding… Read more →
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TTB Shutdown: Impact on Craft Beverage
Happy re-opening of the government. After being shut down for 35 days – the longest in U.S. history – the craft beverage industry will be… Read more →
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Nebraska Grower & Brewer Conference
It’s a rainy Thursday in NorCal, which is translating to accumulations of 2 to 5 FEET around Lake Tahoe at the higher elevations…time to get… Read more →
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Social backlash for AB InBev and why it matters
Mastercard recently released its holiday Spending Pulse report stating that retail holiday sales increased 5.1 percent to more than $850 billion this year – I… Read more →
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Holiday email campaigns deconstructed
Hello and happy holidays! I wanted to get a quick email in before the New Year, and I know this one will be of use… Read more →
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How I negotiated a salary in beer
This week I presented to Matthew Stone‘s class at Chico State on the topics of beverage marketing and brand storytelling. Matthew is an Assistant Professor… Read more →
