Recently NASA named the astronauts that would be crewing the competing shuttle providers, SpaceX and Boeing, both due to test in 2019. It seems there’s… Read More »How easy is it to find your brand in Google Search?
I covered two really important marketing topics to me in today’s newsletter: placing an age gate in front of beverage alcohol websites and adding a… Read More »37% of beer websites have age gates. Time to review yours?
I’ll give Jeff Hirsh from The Right Brain Studio credit for posing the question about storytelling, though I don’t entirely agree with his assessment. In… Read More »The author’s question: “Is storytelling in marketing bullshit?”
I liked this article for a number of reasons. First, I used to live in SoCal and when I worked with Oakley we were really… Read More »One co-founder’s perspective on the sale of his craft brewery
In my third newsletter I talk about the importance of brand personality and how my own website, scottkolbe.com, definitely didn’t reflect it! It begs the… Read More »Does your website reflect your brand personality?
The debate on legalizing cannabis for recreational use by state and nationally burns on, with the Wine & Spirits Wholesalers of America (WSWA) weighing in… Read More »WSWA will support cannabis if regulated like alcohol
Recently I completed some work for a client looking for a new website hosting provider. They just weren’t happy with basically everything about their current… Read More »Consider this before changing website hosting providers