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First anniversary: lots to celebrate!

  • 4 min read
It’s hard to believe a year has passed since we’ve started consulting for the beverage industry. The team at Market Your Craft has learned a ton from brands in the craft beer, wine and spirits industries, and for our first anniversary we’d like to offer you a free download of one of our market studies.Market Your Craft would love your feedback on the marketing challenges you and your team are facing in 2019. We want to make sure that the information and resources we make available have maximum benefit to your business. Your input helps shape our approach to providing content like email newsletters, social posts and downloadable tools that can be put to use immediately by your team to drive traffic, increase engagement and capture new sales.  What better time than our first anniversary to check in to see how we’re doing?!

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Opportunities to advise brands like yours is exactly why we got into this business. And a year into our journey, we couldn’t be more confident that a strategic marketing plan will help craft brands stand out versus blend in. A passion for craft has resulted in three distinct business pursuits:


Formed in 2018 to help brands establish a high-performance marketing discipline internally, Scott Kolbe LLC connects brands and customers at a deeper, more profitable level. Client engagements include workshops and planning sessions to establish the building blocks of a competitive marketing strategy.


Market Your Craft is a nationwide network of experts in every field of beverage marketing. Collectively, we believe innovations in non/alcoholic brands will continue to shape the beverage landscape in-step with growing preference for craft experiences and artisan products.


Soon to open in Council Bluffs, Iowa, Full Fledged Brewing is the passionate pursuit of Marshall and Dessie Redmond. The first brewery in the area will feature a unique line of handcrafted beers, rotating seasonals and both sour- and barrel-aging programs. I have made a non-managing investment in the brewery.

The idea of organizing a network of beverage marketers nationwide under the name Market Your Craft took hold late last year, and since then the team has been able to service a diverse group of customer needs ranging from branding and strategic planning to tactical execution of digital, social and other efforts. We have also been invited to speak to industry groups around the theme of differentiating your craft beverage brand in a crowded market. And we’re just getting started!

We’re moving!
While Sierra Nevada Brewing Co. helped shape craft nearly 40 years ago from their longtime home in Northern California, in March we will be relocating our office from Chico to Denver, Colorado. Colorado is not only a booming market for craft, but an easy flight for client meetings (and an easy drive to some incredible ski destinations). Our new office will be located at the following address for your records:

Market Your Craft
35 Van Gordon Street #525
Lakewood, CO 80228
(224) 999-0547

Your free market study
We have a quick 2-minute survey (9 questions) that will help us identify the areas of marketing most beneficial to you and the team at Beverage Association. We know your time is valuable, so once you complete the survey we will send you a code to download any one of the market studies available on!

A market study is a review of the digital, social and other advertising efforts geared at driving tasting room traffic and retail purchase in a geography. The team at Market Your Craft has put together reviews of the following regions, selected based on their ability to help shape the dialogue around craft:

Craft Wine:
Wine Road of Northern Sonoma County, California | Sample
Indiana Wineries | Sample

Craft Beer:
Columbus, Ohio | Sample
Omaha, Nebraska | Sample
Sacramento, California | Sample

Already have a copy or are interested in another market?  Not to worry, the offer is good for any single market study available on  The code to redeem your free offer will be sent to the email address on file within two (2) business days of completing the survey.*

Thanks for being part of our journey.  Cheers to a great year ahead!

*Offer is valid for new downloads only, not prior purchases, and may be redeemed through the survey ending date of March 31, 2019. Information is based on best available, public resources.  Opinions reflect judgment at the time and are subject to change.  All trademarks are the property of their respective companies.

Take the 2-minute survey