I’ll give Jeff Hirsh from The Right Brain Studio credit for posing the question about storytelling, though I don’t entirely agree with his assessment. In… Read More »The author’s question: “Is storytelling in marketing bullshit?”
I liked this article for a number of reasons. First, I used to live in SoCal and when I worked with Oakley we were really… Read More »One co-founder’s perspective on the sale of his craft brewery
In my third newsletter I talk about the importance of brand personality and how my own website, scottkolbe.com, definitely didn’t reflect it! It begs the… Read More »Does your website reflect your brand personality?
The debate on legalizing cannabis for recreational use by state and nationally burns on, with the Wine & Spirits Wholesalers of America (WSWA) weighing in… Read More »WSWA will support cannabis if regulated like alcohol
I enjoyed this quick read from Marc Cloosterman on brand building with digital media. His points are spot on about brands needing to adapt to… Read More »The Role Of Brand In The Digital Age
Recently I completed some work for a client looking for a new website hosting provider. They just weren’t happy with basically everything about their current… Read More »Consider this before changing website hosting providers
In my Sacramento Bee interview with Benjy Egel we discussed successful craft beer marketing in the Sacramento market. Overall, breweries in Sacramento are leveraging storytelling… Read More »Sacramento Bee Interview
Who said that craft beer trends have to start on either coast?! Check out Farnam House, Kros Strain, Pint Nine and 13 others that are… Read More »Omaha Craft Beer Market Study
This was my first foray into creating and delivering an email newsletter for my own business. I chose MailChimp because with your free account (<2,000… Read More »Beverage brand storytelling