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Email marketing templates compared
If you’re actively using email to notify subscribers of releases, events and promotions in your area, then it’s worth doing a review of your email marketing service. Last time we discussed three of the more popular: Campaign Monitor, Mailchimp and Constant Contact. This week we put each of them to the [speed] test, using email
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Email marketing services evaluated
Last time we started a discussion around your brand using email to help drive conversation and sales, including suggestions on storytelling, personalizing your message, tracking and reporting. Then what’s the best way to deliver email to brand fans? It’s often more cost-effective and professional to use outside email marketing services, so this week we’ll look
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Email marketing for the savvy beverage brand
We’re excited to be moved into our new home in Lakewood, CO, just outside Denver. Today we’re going to talk email marketing. But first, we want to thank everyone who provided feedback on how Market Your Craft could help craft beverage brands stand out versus blend in. Some of the highlights: Provide tools to build the
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First anniversary: lots to celebrate!
It’s hard to believe a year has passed since we’ve started consulting for the beverage industry. The team at Market Your Craft has learned a ton from brands in the craft beer, wine and spirits industries, and for our first anniversary we’d like to offer you a free download of one of our market studies.Market
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Indiana Horticultural Congress & Trade Show
It was a busy week for members of the Market Your Craft team, traveling to Indianapolis to present on the topics of storytelling and branding to the
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TTB Shutdown: Impact on Craft Beverage
Happy re-opening of the government. After being shut down for 35 days – the longest in U.S. history – the craft beverage industry will be playing catch up for a while. Today’s post is focused on the TTB’s role in craft, the impact of the TTB shutdown and how to streamline the process of securing
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Nebraska Grower & Brewer Conference
It’s a rainy Thursday in NorCal, which is translating to accumulations of 2 to 5 FEET around Lake Tahoe at the higher elevations…time to get out and ski! This past weekend I traveled to Omaha, NE, where they got their first snow covering of the season with 2-4 inches. It was the perfect backdrop for
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Social backlash for AB InBev and why it matters
Mastercard recently released its holiday Spending Pulse report stating that retail holiday sales increased 5.1 percent to more than $850 billion this year – I hope you saw your share of that spend in your market. What does that have to do with AB InBev, you ask? One of the team members at Market Your Craft
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Holiday email campaigns deconstructed
Hello and happy holidays! I wanted to get a quick email in before the New Year, and I know this one will be of use to you and your team. As an advisor to craft beverage, we belong to hundreds of newsletters and clubs for wine, beer, spirits and non-alcoholic producers. After seeing all the