I’ll give Jeff Hirsh from The Right Brain Studio credit for posing the question about storytelling, though I don’t entirely agree with his assessment. In… Read More »The author’s question: “Is storytelling in marketing bullshit?”
I liked this article for a number of reasons. First, I used to live in SoCal and when I worked with Oakley we were really… Read More »One co-founder’s perspective on the sale of his craft brewery
In my third newsletter I talk about the importance of brand personality and how my own website, scottkolbe.com, definitely didn’t reflect it! It begs the… Read More »Does your website reflect your brand personality?
I enjoyed this quick read from Marc Cloosterman on brand building with digital media. His points are spot on about brands needing to adapt to… Read More »The Role Of Brand In The Digital Age
This was my first foray into creating and delivering an email newsletter for my own business. I chose MailChimp because with your free account (<2,000… Read More »Beverage brand storytelling