How "craft" is your brand content?
Last time we talked high-level about scoring free advertising by upping your search engine ranking. One way to do that was increasing your page load… Read More »How "craft" is your brand content?
Brand
Is "employee-owned" New Belgium's lead story now?
It's been a while since I've thought/cared about New Belgium Brewing Company. Today I got to thinking, what's going on with them, anyway? Here starts… Read More »Is "employee-owned" New Belgium's lead story now?
How easy is it to find your brand in Google Search?
Recently NASA named the astronauts that would be crewing the competing shuttle providers, SpaceX and Boeing, both due to test in 2019. It seems there's… Read More »How easy is it to find your brand in Google Search?
The author's question: "Is storytelling in marketing bullshit?"
I'll give Jeff Hirsh from The Right Brain Studio credit for posing the question about storytelling, though I don't entirely agree with his assessment. In… Read More »The author's question: "Is storytelling in marketing bullshit?"
One co-founder's perspective on the sale of his craft brewery
I liked this article for a number of reasons. First, I used to live in SoCal and when I worked with Oakley we were really… Read More »One co-founder's perspective on the sale of his craft brewery
Does your website reflect your brand personality?
In my third newsletter I talk about the importance of brand personality and how my own website, scottkolbe.com, definitely didn't reflect it! It begs the… Read More »Does your website reflect your brand personality?
The Role Of Brand In The Digital Age
I enjoyed this quick read from Marc Cloosterman on brand building with digital media. His points are spot on about brands needing to adapt to… Read More »The Role Of Brand In The Digital Age
Beverage brand storytelling
This was my first foray into creating and delivering an email newsletter for my own business. I chose MailChimp because with your free account (<2,000… Read More »Beverage brand storytelling
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