It's been a while since I've thought/cared about New Belgium Brewing Company. Today I got to thinking, what's going on with them, anyway? Here starts… Read More »Is "employee-owned" New Belgium's lead story now?
Recently NASA named the astronauts that would be crewing the competing shuttle providers, SpaceX and Boeing, both due to test in 2019. It seems there's… Read More »How easy is it to find your brand in Google Search?
I'll give Jeff Hirsh from The Right Brain Studio credit for posing the question about storytelling, though I don't entirely agree with his assessment. In… Read More »The author's question: "Is storytelling in marketing bullshit?"
I liked this article for a number of reasons. First, I used to live in SoCal and when I worked with Oakley we were really… Read More »One co-founder's perspective on the sale of his craft brewery
In my third newsletter I talk about the importance of brand personality and how my own website, scottkolbe.com, definitely didn't reflect it! It begs the… Read More »Does your website reflect your brand personality?