Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
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Groundhog Day
February 2, 2021
It is believed by many that if a groundhog sees his shadow there will then be six more weeks of winter. Consider: thematic Groundhog Day specials in the tasting room; movie night featuring the classic 1993 Groundhog Day with Bill Murray and Andie MacDowell; promote higher ABV “warmers” in a tasting flight.
Photo from the VisitPA.com website
