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Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you’ll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft’s Social Guide is updated monthly, with over 60+ timely and topical ideas for your team’s content calendar.

 

 

Public Lands Day

Market Your Craft 35 Van Gordon Street #525, Lakewood, CO, United States

Each year, hundreds of thousands of volunteers come together on the fourth Saturday in September to assist with various projects designed to restore and enhance public parks, forests, waterways and more. From trail maintenance to tree planting—volunteers of all ages and abilities roll up their sleeves and work side-by-side to care for public lands. The… Read More »Public Lands Day

Autumnal Equinox

Market Your Craft 35 Van Gordon Street #525, Lakewood, CO, United States

An equinox is commonly regarded as the instant of time when the plane of Earth's equator passes through the center of the Sun. It is the moment at which the center of the visible Sun is directly above the Equator. Photo by Oleg Magni from Pexels

One Hit Wonder Day

Market Your Craft 35 Van Gordon Street #525, Lakewood, CO, United States

Honoring all the musical artists and that chart-topping song that makes them memorable. Bring it back: what’s the one beer, wine or whiskey that had a huge following when released but died off for whatever reason (limited quantities, style shifts, etc.)? Consider a limited release to get it back in people’s hands (supported by social).… Read More »One Hit Wonder Day

Johnny Appleseed Day

Market Your Craft 35 Van Gordon Street #525, Lakewood, CO, United States

National Johnny Appleseed Day celebrates a kindly legend who lived by sage teachings and labored to bring the shade of fruit trees across much of the United States. How ‘bout them apples: highlight the fruit flavor present in your beverage, or consider apple dessert or pastry pairings.

Crush a Can Day

Market Your Craft 35 Van Gordon Street #525, Lakewood, CO, United States

This day was created to help educate people about the benefits of recycling. Cans are everywhere: especially now, consider social and packaging promotion around recycling efforts. Photo by Breakingpic from Pexels