Skip to content

Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.

Vanilla Milkshake Day

Market Your Craft 1929 Denver West Drive #1123, Golden, CO, United States

Did you know: the term milkshake was first used in print in 1885, representing an alcoholic drink made of cream, eggs and whiskey. In the early 1900’s it became the non-alcoholic, ice cream drink we know today. Craft brewers have made popular the “milkshake beer” style – for example a milkshake IPA – by increasing… Read More »Vanilla Milkshake Day

Take Your Dog To Work Day

Market Your Craft 1929 Denver West Drive #1123, Golden, CO, United States

Pints on the patio: if your brewery, winery, distillery or tasting room allows for dogs, consider a thematic event where you open early or provide special services for the visiting pups. Note: watch social media channels carefully this day, as people with allergies, phobias or other opposition may find ways to disparage your business.

Lambrusco Day

Market Your Craft 1929 Denver West Drive #1123, Golden, CO, United States

An Italian red wine grape known to produce slightly sparkling wines designed to be drunk young. Did you know: during the 1970s and 1980s sweet Lambrusco was the biggest selling import wine in the U.S.

Hydration Day

Market Your Craft 1929 Denver West Drive #1123, Golden, CO, United States

The human body contains more than 60% water, so replacing fluids lost during activity is important. Hydration Day focuses on education to protect yourself from becoming overheated or dehydrated, with a focus on athletes in training. Did you know: beer has traditionally been the drink of choice following a race or athletic activity, but there… Read More »Hydration Day

Detroit-Style Pizza Day

Market Your Craft 1929 Denver West Drive #1123, Golden, CO, United States

Detroit-Style Pizza Day recognizes the square-cut pizza style first served at Buddy’s Pizza in 1946 in the city that also gave us Madonna, the Mustang, and the first paved road. And Detroit-Style Pizza is arguably Detroit’s greatest contribution! However you slice it: consider matching IPA beers and bold red wines with Detroit-style pizza for a… Read More »Detroit-Style Pizza Day