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Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you’ll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft’s Social Guide is updated monthly, with over 60+ timely and topical ideas for your team’s content calendar.

 

 

Ravioli Day

Market Your Craft 35 Van Gordon Street #525, Lakewood, CO

Ravioli are a type of pasta comprising a filling enveloped in thin pasta dough. Usually served in broth or with a sauce, they originated as a traditional food in Italian cuisine. Ravioli are commonly square, though other forms are also used, including circular and semi-circular. Pairing: dozens of wines pair perfectly with various ravioli/filling combinations;… Read More »Ravioli Day

World Water Day

Market Your Craft 35 Van Gordon Street #525, Lakewood, CO

Intended to show how water and climate change are inextricably linked. Proponents recommend adapting to the water effects of climate change, protecting health, saving lives and reducing greenhouse gases. Did you know: beer is 90-95% water; it generally takes 6 gallons of water to make 1 gallon of wine; aged whiskey is about 40% water… Read More »World Water Day

Michael Jackson Day

Market Your Craft 35 Van Gordon Street #525, Lakewood, CO

Michael Jackson was an English writer and journalist. He was the author of many influential books about beer and whisky. Consider: post a message out of respect to the work he accomplished to promote the craft beverage industry. Photo from c/o hops

International Whiskey Day

Market Your Craft 35 Van Gordon Street #525, Lakewood, CO

Whether first introduced in 2008 or 2009 (at the Whiskey Day Festival in the northern Netherlands), the day celebrates whiskies from around the world on Michael Jackson’s birthday. The movement is intended to promote sharing your love of whisk(e)y with others. Consider: for bars serving whiskey, drink specials to commemorate the day; otherwise raise a… Read More »International Whiskey Day

April Fools’ Day

Market Your Craft 35 Van Gordon Street #525, Lakewood, CO

#AprilFools | Not a public holiday, it’s custom to play practical jokes and hoaxes on April 1 each year. No foolin’: giving customers or fans a lighthearted reprieve from current local, state and world news. Note: do NOT tie any joking or messaging directly to the COVID19 pandemic, as this will be seen in poor… Read More »April Fools’ Day