Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? The Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.


Mojito Day

Mojito is a traditional Cuban highball. Traditionally, a mojito is a cocktail that consists of five ingredients: white rum, sugar, lime juice, soda water, and mint. Its combination of sweetness, citrus, and herbaceous mint flavors is intended to complement the rum, and has made the mojito a popular summer drink. Did you know: there are […]


World Emoji Day

#WorldEmojiDay | World Emoji Day is an unofficial holiday, deemed a "global celebration of emoji". Celebrated annually since 2014, NBC reported that the day was Twitter's top trending item on this day in 2015. Contest: chances are good that you already use quite a few emojis in your social posts…so ask your fans/followers what emoji […]


Shiraz Day

Market Your Craft 35 Van Gordon Street #525, Lakewood, CO

Historically, the name refers to the wine produced around the city of Shiraz in Persia/Iran. In the current era, "Shiraz" is an alternative name for the Syrah grape, mostly used in Australia and South Africa. The modern "Shiraz" grape is identical to Syrah and originated in southeast France with no established connection to the city […]


World Photography Day

#WorldPhotoDay | Celebrated so people around the world can communicate their feelings and express themselves through the art of photography. Visual arts: ask a local photographer for a pop-up studio showing of their artwork in your tasting room. They win because they sell a few items and get their names out there. You win on […]


World Honey Bee Day

Honey Bee Day (formerly National Honey Bee Awareness Day) is an awareness day when beekeepers, beekeeping clubs and associations, and honey bee enthusiasts from all across the United States celebrate honey bees and recognize their contribution to our everyday lives as a means of protecting this critical species. So much Mead: time to educate your […]