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Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.

Chocolate Caramel Day

Market Your Craft 1929 Denver West Drive #1123, Golden, CO, United States

Did you know: Milton Hershey began his career at a caramel company, eventually shifting focus completely to chocolate. Pairing: Sherry, Tawny Port, sweet Champagne; oaky Bourbon; or a Belgian White or Roasted Red Ale. Chocolate-flavored whiskey is also a hot trend. Photo by Just Another Photography Dude from Pexels

Ravioli Day

Market Your Craft 1929 Denver West Drive #1123, Golden, CO, United States

Ravioli are a type of pasta comprising a filling enveloped in thin pasta dough. Usually served in broth or with a sauce, they originated as a traditional food in Italian cuisine. Ravioli are commonly square, though other forms are also used, including circular and semi-circular. Pairing: dozens of wines pair perfectly with various ravioli/filling combinations;… Read More »Ravioli Day

Bock Beer Day

Market Your Craft 1929 Denver West Drive #1123, Golden, CO, United States

A bottom-fermenting lager that generally requires additional time in cold storage to smooth/blend flavors. Stronger than many lagers, a Bock features more robust character with a dark amber to brown hue. Pairing:  Gruyère, Emmental, and Swiss cheeses; Cajun food; jerk chicken; beef; sausage; and seared foods.

World Water Day

Market Your Craft 1929 Denver West Drive #1123, Golden, CO, United States

Intended to show how water and climate change are inextricably linked. Proponents recommend adapting to the water effects of climate change, protecting health, saving lives and reducing greenhouse gases. Did you know: beer is 90-95% water; it generally takes 6 gallons of water to make 1 gallon of wine; aged whiskey is about 40% water… Read More »World Water Day

Orval Day

Market Your Craft 1929 Denver West Drive #1123, Golden, CO, United States

The Orval Brewery was created in 1931 to finance the reconstruction works of the Orval Abbey. The distinctive fruity and bitter taste of Orval beer has become a reference point for authentic Trappist beers. Consider: promotion of any Trappist-style beers; share a Belgian- or Trappist-inspired house beer or Orval clone recipe for homebrewers. Did you… Read More »Orval Day