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Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.

Harvey Wallbanger Day

Market Your Craft 1929 Denver West Drive #1123, Golden, CO, United States

A Harvey Wallbanger is made with 3 parts vodka, 1-part Galliano and 6 parts orange juice, poured it into a highball glass and garnished with an orange slice and a maraschino cherry. Create an event: consider thematic food pairings, and cocktails made with staff favorite, local vodka brands.

Vanilla Cupcake Day

Market Your Craft 1929 Denver West Drive #1123, Golden, CO, United States

Cupcakes can be traced back to 1796 when a recipe notation for a cake to be baked in small cups was written in American Cookery (by Amelia Simmons). The earliest known documentation of the term cupcake was in 1828 in Seventy-five Receipts for Pastry, Cakes, and Sweetmeats in Eliza Leslie’s Receipts cookbook. Sweet deliciousness: try… Read More »Vanilla Cupcake Day

Veterans Day

Market Your Craft 1929 Denver West Drive #1123, Golden, CO, United States

Veterans Day is intended to honor and thank all military personnel who served the United States in all wars, particularly living veterans. It is marked by parades and church services and in many places the American flag is hung at half-mast. A period of silence lasting two minutes may be held at 11am. Thanks for… Read More »Veterans Day

Sundae Day

Market Your Craft 1929 Denver West Drive #1123, Golden, CO, United States

Ice cream lovers across the country will celebrate all day, enjoying one or two scoops of ice cream topped with syrup or sauce. The sundae is often topped with whipped cream, maraschino cherry, sprinkles, pineapple or a variety of other toppings. Too cold for two scoops? I don’t think so. Consider beer floats, whiskey reductions… Read More »Sundae Day

Happy Hour Day

Market Your Craft 1929 Denver West Drive #1123, Golden, CO, United States

A marketing term for a time when venue (such as a restaurant, bar, bowling alley, stadium, state fair, or county fair) offers discounts on alcoholic drinks. Free appetizers and discounted menu items are often served during happy hour. Time for a drink: thematic happy hour specials and new releases are your marketing fodder for the… Read More »Happy Hour Day