Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
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Freedom Day, Black History Month
February 1, 2021
#BlackHistoryMonth | Black History Month is an annual observance originating in the United States, where it is also known as African-American History Month. It began as a way of remembering important people and events in the history of the African diaspora. Respect: if you have a track record of support for racial equality and justice (especially in light of 2020 events), now is the perfect time to celebrate your efforts in that area. Important: do NOT promote a position you haven’t previously held or that isn’t part of your brand’s mission, for it will look disingenuous to your fans/followers.
Photo by Gotta Be Worth It from Pexels
