Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
#WorldBartenderDay | Similar to National Bartender Day recognized on December 6, World Bartender Day aims to help customers appreciate the service and varied skillset of their favorite local bartenders. Consider: recognizing your tasting room team overall for their service to your customers. Note: if you recognize bartenders elsewhere make sure you’re recognizing the state minimum […]
Pairing: nutty Sherry or Tawny port; Cabernet Sauvignon or Petite Syrah; Stouts (dark chocolate) or IPAs (medium chocolate); or a light Scotch. Photo by Susanne Jutzeler from Pexels
A common snack for tasting room guests, Pistachios are not only delicious but offer loads of health benefits including high amounts of nutrients, antioxidants and proteins in addition to possibly lowering cholesterol, blood pressure and blood sugar. Consider: bowls of pistachios for visitors who purchase a taster flight or other beverage. Photo by Mehran B from Pexels
#EveryoneLovesKahlua | Kahlua is the #1 selling coffee-flavored liqueur worldwide. With origins in Veracruz, Mexico, the drink contains rum, sugar, vanilla bean, and arabica coffee and is a popular mixer in cocktail drinks. Consider: for establishments that carry Kahlua, introduce a special drink recipe; discuss beverages in your portfolio with Mexican origin or inspiration; try […]
The word “strawberry” is believed to derive from “stray” or “strew,” for the fruit’s tendency to propagate promiscuously. Strawberries are the fifth most consumed fresh fruit in the U.S., after bananas, apples, oranges and grapes. Like raspberries and blackberries, strawberries are in the same subfamily as roses. None are true berries. The Guinness World Record […]
