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Does Marketing your Independence Drive Sales?
As we near the Fourth of July holiday in the United States, we can’t help but pay respect to the term “Independent,” while also acknowledging… Read more →
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Is your Email Stuck in 2019?
Last week Market Your Craft participated in a panel hosted by Craft Beer Professionals called “Rapid Fire Marketing.” Businesses asked about social, short-form video, attracting… Read more →
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Is your Craft Beverage Recession-Proof?
Everyone from Wall Street to Main Street is talking about recession. It’s impossible to go a day without seeing a new survey or prediction in… Read more →
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50+ Signs it’s Time for a Website Redesign
What is the life expectancy of a website? One year? Five years? Brands often refresh their websites every 2-3 years. We got the hint and… Read more →
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Best Practices for Humanizing your Brand
Consider this an invitation to grab a cold beverage and meet up online for the Craft Beer Professionals Spring Virtual Conference! We had such great… Read more →
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Welcoming Out-Of-Town Guests
What images come to mind if someone were to ask, “you’re not from around here, are you?” A Wild West saloon? A local dive bar?… Read more →
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4 Valuable Lessons Learned from a Super Bowl Ad
Did you snap the QR code bouncing around the TV screen during the Super Bowl? Was the 60-second spot long enough for you to pull… Read more →
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Will Craft Beverage Survive the Robot Invasion
Is anyone else nervous about at-home beverage tech replacing visits to tasting rooms? Recent press about Cana Technology and their $30M capital raise to produce… Read more →
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Does Trivia Drive Customer Traffic
Traditionally January can be a slow month for tasting rooms. For some drinkers, excessive spending and entertainment during the Holidays are to blame. Then there’s… Read more →
