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Time to Shake Up How You Celebrate Anniversaries
How do you celebrate another year in business? Is it with a blow-out party featuring music and special beverage releases? How about a backyard BBQ… Read more →
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Is your Marketing “Tired?”
Owners and managers pinged us after our last email saying their paid advertising wasn’t driving traffic to their tasting room: “We’re boosting social posts but… Read more →
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What $500 Worth of Craft Beverage Advertising Gets You
Is your craft beverage business taking a defensive posture during these weird times, or aggressively going after new drinkers? For all the right reasons –… Read more →
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10 Reasons Why your Merchandise Isn’t Selling
Recently the Brewers Association shared an article, “Diving Deeper on Brewpub Sales Strategies,” in which the author discusses ways to raise check averages, including: Implementing… Read more →
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Are Drinkers Really Aware of your Brand?
How does a craft producer measure awareness? Is it impressions? Mentions? Followers? Or daylights, sunsets, midnights and cups of coffee like the Hollywood musical Rent… Read more →
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Does Marketing your Independence Drive Sales?
As we near the Fourth of July holiday in the United States, we can’t help but pay respect to the term “Independent,” while also acknowledging… Read more →
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Is your Email Stuck in 2019?
Last week Market Your Craft participated in a panel hosted by Craft Beer Professionals called “Rapid Fire Marketing.” Businesses asked about social, short-form video, attracting… Read more →
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Is your Craft Beverage Recession-Proof?
Everyone from Wall Street to Main Street is talking about recession. It’s impossible to go a day without seeing a new survey or prediction in… Read more →
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50+ Signs it’s Time for a Website Redesign
What is the life expectancy of a website? One year? Five years? Brands often refresh their websites every 2-3 years. We got the hint and… Read more →
