How “craft” is your brand content?
Last time we talked high-level about scoring free advertising by upping your search engine ranking. One way to do that was increasing your page load… Read More »How “craft” is your brand content?
Is “employee-owned” New Belgium’s lead story now?
It’s been a while since I’ve thought/cared about New Belgium Brewing Company. Today I got to thinking, what’s going on with them, anyway? Here starts… Read More »Is “employee-owned” New Belgium’s lead story now?
Kombucha stories are all over the map
I’m definitely interested in where the kombucha industry is headed. It seems like ten or so years ago was when the industry started to gain… Read More »Kombucha stories are all over the map
How easy is it to find your brand in Google Search?
Recently NASA named the astronauts that would be crewing the competing shuttle providers, SpaceX and Boeing, both due to test in 2019. It seems there’s… Read More »How easy is it to find your brand in Google Search?
37% of beer websites have age gates. Time to review yours?
I covered two really important marketing topics to me in today’s newsletter: placing an age gate in front of beverage alcohol websites and adding a… Read More »37% of beer websites have age gates. Time to review yours?
The author’s question: “Is storytelling in marketing bullshit?”
I’ll give Jeff Hirsh from The Right Brain Studio credit for posing the question about storytelling, though I don’t entirely agree with his assessment. In… Read More »The author’s question: “Is storytelling in marketing bullshit?”
One co-founder’s perspective on the sale of his craft brewery
I liked this article for a number of reasons. First, I used to live in SoCal and when I worked with Oakley we were really… Read More »One co-founder’s perspective on the sale of his craft brewery
Does your website reflect your brand personality?
In my third newsletter I talk about the importance of brand personality and how my own website, scottkolbe.com, definitely didn’t reflect it! It begs the… Read More »Does your website reflect your brand personality?
WSWA will support cannabis if regulated like alcohol
The debate on legalizing cannabis for recreational use by state and nationally burns on, with the Wine & Spirits Wholesalers of America (WSWA) weighing in… Read More »WSWA will support cannabis if regulated like alcohol