60-Second Solutions: Shortcuts to Sales

We wanted to share with you the details of today’s seminar titled, “60-Second Solutions: Shortcuts to Sales.” It’s free to attend and is streaming on YouTube this afternoon, details below. All the talk about craft beverage producers struggling to find new drinkers got us thinking about ways to help. Where we landed was a checklist of 40+ marketing and sales tactics that could change the course of your business, with many taking just minutes to execute. Below are some of the highlights, but tune in at 4:30PM EDT today for the full list:
 

Website (12 recommendations)

Add Beverage List To Homepage What: add a digital beverage board to your site Why: while drinkers are waiting in line, they can already be thinking about what they want to order How: use embed code or a plugin for Untappd or Live Tap Lists to display your updated core and guest beers, seltzers, ciders, wine, spirits, and other beverages

 
Public Relations (7 recommendations) 

Create Backlink Pages What: link to articles written about your tasting room, influencers, and partners Why: backlinks help Google rank your site higher in search results, building credibility, visibility, and traffic How: create pages or blog posts for each article written about you, or major influencers talking about you, with links to their content

 
 
What has everyone so worried? Younger consumers aren’t interested. RTDs, whiskey and tequila are having a moment. CBD, THC and functional beverages are carving out their share. Waters are exploding. And craft beer is stuck in a sea of sameness, desperate to stand out. We believe high-performance marketing is the way out of this moment, which is why we’re recommending to double-down on those strategies and tactics that help members of the Chico Beverage Association break through the clutter, including:
 

Events And Activations (10 recommendations)

Add to POS Screens And Receipts What: add event promotion at checkout Why: when drinkers are paying for their order, they’re a captive audience for on-screen or -receipt messaging How: add information about an upcoming marquee event or ongoing event series to kiosk and receipt messaging in Arryved, Toast, and Square

 
Social Media Engagement (13 recommendations) 

Switch Instagram Profile To Business What: change your Instagram account Why: to access advanced analytics, run targeted ads, display contact information directly on your profile, and gain insights into your audience How: in Settings and Privacy, select Account Type and Tools; select Switch to Professional Account; pick a business category; then select Business

 
 
The team at Market Your Craft wants you to have the tools and best practices to find new sales quickly for your tasting room. Not next quarter. Not even a month from now. Starting tomorrow! We’ve distilled years of working with brands like yours into a blueprint for successful marketing and sales in today’s challenging market. In “60-Second Solutions: Shortcuts to Sales,” we provide step-by-step instructions for unleashing your marketing and sales engine, with examples like:
 

Sampling And Demos (6 recommendations) 

Apartment Community Events What: sponsor apartment resident mixers Why: many apartment complexes host quarterly gatherings for residents, exposing 21+ to your brand How: simply show up during business hours and ask the apartment manager or contact corporate

 
Integrated Sales Channels (15 recommendations) 

Market Your Private Event Space What: attract groups to your tasting room Why: generate traffic during off-hours while creating predictable revenue streams How: designate space(s) in your tasting room and promote hourly, per person, and buyout options

Iconography: just how long will this solution take?
Less than 10 minutes	Less than 1 hour	Less than 1 day	A little more involved

 
Conquer your fear of marketing! Start by storytelling what makes your brand different. You have what you need to jumpstart next-level sales growth right in front of you. We’ll help you prioritize the strategies and tactics. Presentation attendees have access to 15 Complimentary Guides, with proven tools to attract new drinkers, build momentum and capture new sales in this environment.

60-Second Solutions: Shortcuts to Sales

When: Monday, October 14, 2024, at 4:30PM EDT
RSVP: https://craftbeerprofessionals.org/virtual-conference-rsvp/
Streaming on YouTube: https://www.youtube.com/live/CHg79rRSClw
Complete Schedule: https://craftbeerprofessionals.org/virtual-conferences/fall-2024/



Today’s seminar is hosted by Craft Beer Professionals and CDR Beer Lab, featuring 2 days of valuable topics for every corner of beverage. Craft Beer Professionals launched in 2017 simply as a Facebook group bringing together those working in the industry throughout the United States. Though craft beer is a highly collaborative industry, few opportunities existed for peer sharing and learning. In the three years that followed, CBP grew from a community forum into a rich educational resource serving the entirety of the craft beer community including the myriad of positions within a brewery and the support industries such as ingredient suppliers, equipment manufacturers and professional services. With an engaged online audience, CBP evolved to develop original and critical content to help the industry grow. Through virtual conferences, podcasts, videos and more, CBP has positioned itself as an industry leader while keeping resources 100% accessible to all at no cost.

Looking forward to seeing you online today at 4:30PM EDT. If you’re not able to attend but want to make sure to get your questions answered, simply send us a note at scott@marketyourcraft.com or schedule time with one of our team members.

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