Tag: Storytelling

The Most Important Line in Beverage Marketing

It’s your brand story, plain and simple. You should be able to say in a single sentence what business you’re in and why customers should care. Wait a minute, isn’t […]

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Is it time for sponsorships and tradeshows?

After a year of virtual conferences, online festivals and remote tasting, it’s hard to imagine sponsoring a booth at a crowded in-person event. Yet some of the industry’s biggest gatherings […]

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New Guide: Telling Your Craft Beverage Story

An established craft beer brand in Colorado recently approached the team at Market Your Craft to discuss strategies for expanding to new markets. They have a strong backstory, but struggle […]

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Inauguration day and beverage storytelling

Did you make the connection between craft beverage and the inauguration message yesterday? Wait, what? How does the swearing in of our 46th President relate to my business? This is […]

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How remarkable is your brand story?

Would you say your craft beverage is extraordinary? Or the tasting room experience is outstanding? Or perhaps the facility that houses all of the above is striking? Basically, do you […]

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Press Release: when craft beverage is newsworthy

We know that winning the search engine game helps your craft beverage brand get discovered, but what if consumers aren’t actively searching for you? Having your brand show up in […]

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Practical marketing plans for craft beverage

The team at Market Your Craft recently met with a craft beer client and made the recommendation they scale back their marketing scope to focus solely on product quality, innovation […]

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Time to shift the social media conversation

We know how difficult it must be to always come up with new and interesting social media posts. Your customers require more engagement from social, which is why the team […]

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Email marketing templates compared

If you’re actively using email to notify subscribers of releases, events and promotions in your area, then it’s worth doing a review of your email marketing service.  Last time we […]

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Email marketing for the savvy beverage brand

We’re excited to be moved into our new home in Lakewood, CO, just outside Denver.  Today we’re going to talk email marketing. But first, we want to thank everyone who provided […]

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