Getting social right for your craft beverage brand
Last time we took control of search ranking and performance for your brand, so now it’s time to address a question that I’ve gotten a… Read More »Getting social right for your craft beverage brand
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Storytelling
How “craft” is your brand content?
Last time we talked high-level about scoring free advertising by upping your search engine ranking. One way to do that was increasing your page load… Read More »How “craft” is your brand content?
37% of beer websites have age gates. Time to review yours?
I covered two really important marketing topics to me in today’s newsletter: placing an age gate in front of beverage alcohol websites and adding a… Read More »37% of beer websites have age gates. Time to review yours?
The author’s question: “Is storytelling in marketing bullshit?”
I’ll give Jeff Hirsh from The Right Brain Studio credit for posing the question about storytelling, though I don’t entirely agree with his assessment. In… Read More »The author’s question: “Is storytelling in marketing bullshit?”
Does your website reflect your brand personality?
In my third newsletter I talk about the importance of brand personality and how my own website, scottkolbe.com, definitely didn’t reflect it! It begs the… Read More »Does your website reflect your brand personality?
Beverage brand storytelling
This was my first foray into creating and delivering an email newsletter for my own business. I chose MailChimp because with your free account (<2,000… Read More »Beverage brand storytelling
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