Using calendars during coronavirus
With states reopening, are consumers flocking to tasting rooms in search of normal? Not yet, it turns out. Studies like the one being conducted by… Read More »Using calendars during coronavirus
COVID-19 messaging guidance
At this point your craft beverage brand is facing tough business decisions on how to address the coronavirus disease 2019 (COVID-19) to keep customers and… Read More »COVID-19 messaging guidance
New year, new storytelling tools
The team at Market Your Craft took some well-deserved time off for the holidays, but not before reflecting on the business year behind us. Much… Read More »New year, new storytelling tools
Time to shift the social media conversation
We know how difficult it must be to always come up with new and interesting social media posts. Your customers require more engagement from social,… Read More »Time to shift the social media conversation
How effective is your brand’s social engagement?
I attended the Wine Road of Northern Sonoma County’s annual meeting yesterday as a sponsoring vendor and was reminded of the challenges faced by all… Read More »How effective is your brand’s social engagement?
Tips for crisis management on social media
I want to begin by sending well wishes to all those who continue to be affected by the Camp Fire in Northern California. A terrible… Read More »Tips for crisis management on social media
Use social reporting tools to engage your followers
Welcome to November! My favorite month of the year for a bunch of reasons, but one in particular is the crisp air completely legitimizes higher… Read More »Use social reporting tools to engage your followers
Have you switched your Instagram profiles over to business?
It’s pretty common now to hear a story or two a week on major data breaches from big-name companies affecting millions of users. I’ve been… Read More »Have you switched your Instagram profiles over to business?
Getting social right for your craft beverage brand
Last time we took control of search ranking and performance for your brand, so now it’s time to address a question that I’ve gotten a… Read More »Getting social right for your craft beverage brand
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