Holiday messaging during COVID-19
What’s the last message you sent to your customers? Will they remember you for sharing Season’s Greetings or prompting them to buy now? For a… Read More »Holiday messaging during COVID-19
Social shortfall during COVID
If your craft beverage brand is experiencing less engagement from social posts in the past month, you’re not alone. Why the sudden decrease in likes,… Read More »Social shortfall during COVID
Homepage refresh for a COVID winter
Is your website attracting new customers, or turning them away? With craft beverage producers threatened by further capacity reductions and shutdowns throughout the winter, it’s… Read More »Homepage refresh for a COVID winter
What do you stand for?
During political contests, candidates are often evaluated according to their character, experience, policy and leadership. Personality can also be a factor – are they likeable… Read More »What do you stand for?
Focus on Halloween entertainment
With COVID-19 cases surging in many states and politics heating up, the real world is scary enough this fall without ghosts and goblins. We need… Read More »Focus on Halloween entertainment
What to do when a customer gets COVID angry
Now that we’re six-plus months into the pandemic, chances are good you’ve had to deescalate a situation with an angry customer in your tasting room.… Read More »What to do when a customer gets COVID angry
Targeting social posts during COVID-19
What goals have you set for your social channels during the coronavirus? If you’re like many craft beverage brands, social has become your go-to for… Read More »Targeting social posts during
Updating business hours during COVID-19
No one wants to lose a customer to their tasting room, during coronavirus or otherwise. Yet the reality is customers can fall into and out… Read More »Updating business hours during COVID-19
COVID-19 procedures webpage
The roller coaster continues, with many breweries, wineries and distilleries opening briefly only to be closed again before the Fourth. Think owners are confused? Imagine… Read More »COVID-19 procedures webpage