Tips for crisis management on social media
I want to begin by sending well wishes to all those who continue to be affected by the Camp Fire in Northern California. A terrible… Read More »Tips for crisis management on social media
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Newsletter
Use social reporting tools to engage your followers
Welcome to November! My favorite month of the year for a bunch of reasons, but one in particular is the crisp air completely legitimizes higher… Read More »Use social reporting tools to engage your followers
Have you switched your Instagram profiles over to business?
It’s pretty common now to hear a story or two a week on major data breaches from big-name companies affecting millions of users. I’ve been… Read More »Have you switched your Instagram profiles over to business?
Getting social right for your craft beverage brand
Last time we took control of search ranking and performance for your brand, so now it’s time to address a question that I’ve gotten a… Read More »Getting social right for your craft beverage brand
Getting ahead in Google with Search Console
At this point in our series on optimizing and improving your brand’s ranking in search, you have the tools needed to make a big difference… Read More »Getting ahead in Google with Search Console
Top 10 search tools for marketers
There are a number of ways to approach improving your ranking in search engines – finding what’s right for your brand may take some trial… Read More »Top 10 search tools for marketers
How “craft” is your brand content?
Last time we talked high-level about scoring free advertising by upping your search engine ranking. One way to do that was increasing your page load… Read More »How “craft” is your brand content?
How easy is it to find your brand in Google Search?
Recently NASA named the astronauts that would be crewing the competing shuttle providers, SpaceX and Boeing, both due to test in 2019. It seems there’s… Read More »How easy is it to find your brand in Google Search?
Does your website reflect your brand personality?
In my third newsletter I talk about the importance of brand personality and how my own website, scottkolbe.com, definitely didn’t reflect it! It begs the… Read More »Does your website reflect your brand personality?