The team at Market Your Craft took some well-deserved time off for the holidays, but not before reflecting on the business year behind us. Much like you hold your team to a high standard, we set some lofty goals for ourselves this past year: Where we were successful: • Double sales • Double email[…]
Experts in craft beverage marketing Maybe your cousin’s friend built the website. Your son or daughter runs the social channels. And you take your turn behind the bar slinging drinks when you are short-staffed. If you’re like most craft producers, you tell yourself you’re “doing what needs to be done” to keep the lights on[…]
Websites encourage digital discovery We believe that many craft producers are turning new customers away because storytelling is not a priority. And of all the marketing channels that may connect with their audience, a responsive, mobile website is getting the least attention. If this is the case for you, we’re here to help. As advisors[…]
What does it take to discover your brand? Beyond finding you on a Google map of “local tasting rooms near me,” what causes someone to want to visit for the first time? We discussed how press releases notify craft beverage publications of newsworthy events, but have you considered what parts of the day-to-day brand story[…]
We know that winning the search engine game helps your craft beverage brand get discovered, but what if consumers aren’t actively searching for you? Having your brand show up in relevant news outlets is a highly-effective (and FREE) way to attract new audiences. Today we discuss all you need to create press releases for sharing[…]
Last time we dove into festival economics for craft beverage brands, discussing consumer and brand expectations in order to measure ROI. Because the point of participating in any festival is to expose your craft brand to new audiences in relevant, high-performing ways. While the same can be said of all marketing efforts and spend, today[…]
Your decision to sponsor a festival could represent the single biggest marketing expense this year. How do you decide upfront if it’s worth it to participate? And track performance versus expectations to help guide event strategy next year? Some of the most notable craft beverage fests are right around the corner, so the team at[…]
Choosing to rebrand is one of the hardest marketing decisions a craft beverage brand has to make. Why? There’s the emotional investment made by owners and employees alike. Not to mention the money spent on marketing materials and merchandise. Then there’s the inherent risk that any new representation of your brand will alienate current customers.[…]
