It’s virtually impossible to scroll through your newsfeed without seeing a new headline about ChatGPT, the latest, most robust version of the Artificial Intelligence Chatbot… Read More »Would ChatGPT Recommend your Tasting Room?
Did you see the TTB Industry Circular last month? Titled, “Use of Social Media in the Advertising of Alcohol Beverages,” this was the first update… Read More »Would the TTB Flag your Advertising?
Did your company make the most of Sober October? Did you lean into the idea of broadening your selection of non-alcoholic options for customers, or… Read More »Just Released: Guide to Non-Alcoholic Beverages
Owners and managers pinged us after our last email saying their paid advertising wasn’t driving traffic to their tasting room: “We’re boosting social posts but… Read More »Is your Marketing “Tired?”
Is your craft beverage business taking a defensive posture during these weird times, or aggressively going after new drinkers? For all the right reasons –… Read More »What $500 Worth of Craft Beverage Advertising Gets You
Recently the Brewers Association shared an article, “Diving Deeper on Brewpub Sales Strategies,” in which the author discusses ways to raise check averages, including: Implementing… Read More »10 Reasons Why your Merchandise Isn’t Selling
How does a craft producer measure awareness? Is it impressions? Mentions? Followers? Or daylights, sunsets, midnights and cups of coffee like the Hollywood musical Rent… Read More »Are Drinkers Really Aware of your Brand?
As we near the Fourth of July holiday in the United States, we can’t help but pay respect to the term “Independent,” while also acknowledging… Read More »Does Marketing your Independence Drive Sales?
What is the life expectancy of a website? One year? Five years? Brands often refresh their websites every 2-3 years. We got the hint and… Read More »50+ Signs it’s Time for a Website Redesign