We believe every beverage has a story to tell, but makers may lack confidence to market their craft. We are experts in high-performance marketing for alcoholic and non-alcoholic producers, with proven tools to drive traffic, build engagement, and capture new sales.
Give your beverage a voice
Our team has worked in every area of beverage, including wholesale marketing and sales; distributor and trade relations; hospitality and retail; and production. You can trust we’ll take a wide view when it comes to your business.
We understand beverage
Our team has worked in every area of beverage, including wholesale marketing and sales; distributor and trade relations; hospitality and retail; and production. You can trust we’ll take a wide view when it comes to your business.
Drinking behavior and occasion are changing, making it more challenging to engage consumers. The space is crowded and competition is fierce. We innovate and disrupt to help you rise above the noise online, in the news, at events, and on shelf.
We deliver creative solutions
Drinking behavior and occasion are changing, making it more challenging to engage consumers. The space is crowded and competition is fierce. We innovate and disrupt to help you rise above the noise online, in the news, at events, and on shelf.
Your brand is always open for business. Which is why we’re online and ready to assist, whatever the challenge. We offer affordable project estimates, fast turnaround times, emergency same-day service, and flexible payment terms.
We’re here when you need us
Your brand is always open for business. Which is why we’re online and ready to assist, whatever the challenge. We offer affordable project estimates, fast turnaround times, emergency same-day service, and flexible payment terms.
About Us
We started Market Your Craft to help small-to-mid-sized producers quickly adapt to the changing marketing landscape with storytelling. Because we believe every craft brand has an exciting story to share.
We’re a team of dreamers and doers, passionate about all things beverage with the marketing creds to match. We’ve worked with some of the biggest brands in wine, spirits, beer and non-alcoholic, from both the office and production floor. And following a great corporate run we started a company to share what we know works with emerging brands.
People
Growing your beverage brand starts and stops with the people invested in your story every day. Before going outside for answers, take a look at your internal team. Does someone own social media and website updates? Who’s reaching out to local journalists when you’ve got news to announce? Are your events strategically driving traffic to your tasting room?
Once you’ve matched resources and roles, it’s time to set expectations for success. We train teams on high-performance marketing strategy and tactics with moderated workshops, speaking engagements, and do-it-yourself guides.
PDFs available for immediate download.
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Hollywood: a step-by-step guide to marketing like an A-List celebrity
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Events: a step-by-step guide for successful activations
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AI: a step-by-step guide for leveraging artificial intelligence
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Non-Alcoholic: a step-by-step guide for selling your NA Beverage
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Humanizing: a step-by-step guide for attracting new customers
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Social: a step-by-step guide to social media strategy
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Storytelling: a step-by-step guide for building brand identity
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Storefront: a step-by-step guide to online selling
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Email: a step-by-step guide to immediate action
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Newsworthy: a step-by-step guide to press releases
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Content: a step-by-step guide to digital storytelling
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Supplement: Responding to COVID-19 Fatigue
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Digital: a step-by-step guide to mobile-responsive websites
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A Glass Half-Full: Marketing During COVID-19
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Tell Your Brand Story
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Know Your Customers
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Know Your Competitors
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Engage Your Audience
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Create A Marketing Budget
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Identify Talent To Execute
Services
If you find your traffic and sales are down despite having people in place, an inviting tasting room, and phenomenal liquid, it’s time to call in outside help. The right partner quickly bridges the gap between where you are and where you want to be. You need proven tools that help you win in the short-term, because craft producers no longer have the luxury of time to figure it out.
We help you identify and share your unique story, giving your team the blueprint and tools to engage new and existing drinkers where they are in their journey. Service bundles offer solutions that are affordable, scalable, and measurable.
Platforms
Finding efficiencies in your business operations allows you to work smarter, not harder. For Marketing, that means leveraging the platforms that exist to help you promote your brand to a wider audience. We are experts in systems that integrate processes and streamline workflows. Using Artificial Intelligence judiciously alongside industry-leading software creates the environment for your team to succeed. Our partnerships include:
Want to give Marketing AI a spin? We’ve trained ours on articles, guides, and presentations we’ve delivered over a decade of work.
Where We Specialize
Feel like your brand has lost its way or needs new life? Let’s start with the fundamentals of successful marketing, including knowing your sacred stories, give-a-damns, current and ideal customers, competition, and brand positioning. Then we’ll help you figure out how and where to share your brand story with drinkers.
Your customers are all online, so it’s time to get your digital house in order. We’ll conduct a thorough audit of your electronic efforts before recommending tools like paid and organic search, WordPress, Shopify, Amazon.com, Walmart.com, Target.com, Toast, Arryved, Clover, Stripe, and QuickBooks.
Having trouble staying ahead of recent trends and popular videos? Together we’ll reach your social engagement and commerce goals with best-in-class tools like Sprout Social and Hootsuite. And we’re there to help you navigate marketing with AI using ChatGPT, Microsoft Copilot, and Google Gemini.
Understanding drinker behavior, preferences, and occasion starts with listening! But then it takes tools like Salesforce Marketing Cloud, Zoho, and Talisma to track and analyze activity at the scale of your business. Then MailChimp, Klaviyo, Constant Contact, or SendGrid will help notify fans of product releases and events.
‘Liquid to lips’ is still one of the most effective ways to build brand awareness and drive sales. We’ve organized thousands of of onsite activations, sponsorships, sampling, and retail demo opportunities for brands, including tracking and reporting using Airtable.com, Monday.com, and Promomash.com.
Give your trade partners the tools needed to help your brand stand out at shelf and in restaurants! We’ve led efforts to streamline distributor and retailer communications with promotions, incentives, newsletters, data capture, Absorb LMS, Adobe Workfront DAM, Extranet, SharePoint, and reporting systems.
Confused about where craft beverage is heading? We get it. Our team helps you stay up-to-date with articles written about the most pressing issues facing producers today.
Beverage News
Contact us today and take control of your beverage marketing!
Address
1929 Denver West Drive #1123, Golden, CO 80401
Phone
Why work with Market Your Craft
Craft beverage is facing headwinds. Producers don’t always have the tools and internal experience to address challenges before losing share to competitors. Market Your Craft can deliver solutions quickly and often more affordably than full-time staff, without the layers of a bigger agency. We provide a shortcut to success with very little onboarding, delivering high performance in a remote or hybrid environment.
Your Advisor
Scott Kolbe
+1 224 999 0547