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Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you’ll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft’s Social Guide is updated monthly, with over 60+ timely and topical ideas for your team’s content calendar.



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World Bartender Day

February 24

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#WorldBartenderDay | Similar to National Bartender Day recognized on December 6, World Bartender Day aims to help customers appreciate the service and varied skillset of their favorite local bartenders. Consider: recognizing your tasting room team overall for their service to your customers.  Note: if you recognize bartenders elsewhere make sure you’re recognizing the state minimum number of establishments so as to not be seen as providing something of [promotional] value to one account.

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February 24
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