Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
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Thomas Jefferson’s Birthday
April 13, 2020
The third U.S. President, Jefferson learned to brew after his presidency. Using locally grown hops and malts purchased from his neighbor—and studying “The Theory and Practice of Brewing,” written by Englishman Michael Combrune in 1804—Jefferson bottled his first batch of beer at his Monticello estate in 1812. On Thomas Jefferson’s birthday, consider thematic beer promotions or historical/throwback brewery origin photos with team members.
Photo by Kegerator.com
