April

#AprilFools | Not a public holiday, it’s custom to play practical jokes and hoaxes on April 1 each year. No foolin’: giving customers or fans a lighthearted reprieve from current local, state and world news. Note: do NOT tie any joking or messaging directly to the COVID19 pandemic, as this will be seen in poor […]

Sourdough bread is made using wild yeast, which requires a little more time and coaxing than commercial yeast – often multiple days. Did you know: discuss what makes the bread “sour” – lactobacillus and acetobacillus – and compare to brewing sour beer; or pair with a Riesling, Pinot Gris, Cabernet Sauvignon, Chianti or Merlot. Photo […]

The idea of a coordinated synchronized worldwide party appeared as a work of fiction in the book Flight, A Quantum Fiction Novel, by American writer Vanna Bonta. In the ending of the book, published in 1995, all people in the world celebrated at the same time. Party like it’s 1999: special hours or themed drink […]

A burrito is a dish in Mexican and Tex-Mex cuisine consisting of a flour tortilla wrapped into a sealed cylindrical shape around ingredients like chicken, beef, pork, rice, cooked beans, vegetables and others. En Fuego: sparkling wine or Pinot Grigio; American Pale Ale; or rye whiskey or a classic Old-Fashioned cocktail. Photo by Pixabay from Pexels

A cordon bleu or schnitzel cordon bleu is a dish of meat wrapped around cheese, then breaded and pan-fried or deep-fried. Veal or pork cordon bleu is made of veal or pork pounded thin and wrapped around a slice of ham and a slice of cheese, breaded, and then pan fried or baked. On Cordon […]

Chicago is often credited with introducing the deep dish pizza, named for the pan that gives the pizza its characteristically high edge. Typically filled with large amounts of cheese and chunky tomato sauce. On Deep Dish Pizza Day, consider promoting a spent-grain recipe; pair with Grenache-Mourvèdre blend; or pair with a Cuba Libra (pepperoni) or classic […]

Caramel is a medium to dark-orange confectionery product made by heating a variety of sugars. It can be used as a flavoring in puddings and desserts, as a filling in bonbons, or as a topping for ice cream and custard. On Caramel Day, pair a late-harvest Pinot Noir, Banyuls, Grenache or Shiraz; a Double or […]

Tartan Day is a North American celebration of Scottish heritage on April 6, the date on which the Declaration of Arbroath was signed in 1320. On Tartan Day, consider promotion of Scottish whiskies, beers and themed cocktails.

The day prior to National Beer Day - the day that the Cullen-Harrison Act was enacted, leading to the 18th Amendment being repealed on December 5, 1933 w/ ratification of the 21st. On New Beer's Eve, consider promoting to-go specials to help fuel NYE-style celebrations. Photo by tyrone Fernandez from Pexels

#WorldHealthDay | The World Health Organization (WHO) picks an area of medicine to promote on World Health Day. This year highlights the vital role played by nurses and midwives in providing health care around the world and calls for strengthening the workforce. On World Health Day, consider promoting specials where allowed in honor of nurses […]

The day that the Cullen–Harrison Act was enacted after having been signed into law by President Franklin D. Roosevelt on March 22, 1933. This led to the Eighteenth Amendment being repealed on December 5, 1933, with ratification of the Twenty-first Amendment to the U.S. Constitution. On Beer Day, consider beer specials and thematic events, perhaps […]

National Alcohol Screening Day (NASD) is an outreach, education, and screening initiative that raises awareness about harmful and dependent drinking behaviors and connects individuals who are at risk with treatment options. NASD is held annually on Thursday of the first full week of April. On National Alcohol Screening Day, consider promoting public or rideshare transportation […]

A highball cocktail made with gin and tonic water poured over a large amount of ice. The ratio of gin to tonic varies, with most recipes calling for between a 1:1 to 1:3 ratio. On Gin and Tonic Day, consider sharing your favorite recipes or food pairings; trying a new Gin and Beer Tonic or […]

Recognized annually in some parts of the United States on April 10, and as Brothers and Sisters Day on May 31st in Europe, honoring the relationships of siblings. On Siblings Day, consider buy your brother or buy your sister a drink promotions; social media posts or contests around sibling photos; or highlighting family members working […]

The birthday of King Gambrinus, patron saint of brewers. According to some legends, Gambrinus learned the art of brewing after trading his soul to the devil in hopes of forgetting the memory of his unobtainable love. For King Gambrinus Day, consider honoring the patron saint with music and beer specials; or discounts for crown-wearing customers. […]

Fondue is a Swiss melted cheese dish served in a communal pot over a portable stove heated with a candle or spirit lamp, and eaten by dipping bread, vegetables or other food into the cheese using long-stemmed forks. On Cheese Fondue Day, pair an off-dry Riesling or Chenin Blanc; a lightly-sweet, malty Pilsner; or rye […]

Cobbler is a dish consisting of a fruit or savory filling poured into a large baking dish and covered with a batter, biscuit, or dumpling before being baked. On Peach Cobbler Day, pair a dry Sauvignon Blanc or Pinot Noir; a fruity Whitbier; or a smoky, woody Bourbon. Photo by Taste of Home

The third U.S. President, Jefferson learned to brew after his presidency. Using locally grown hops and malts purchased from his neighbor—and studying “The Theory and Practice of Brewing,” written by Englishman Michael Combrune in 1804—Jefferson bottled his first batch of beer at his Monticello estate in 1812. On Thomas Jefferson's birthday, consider thematic beer promotions […]

The pecan is a species of hickory native to northern Mexico and the southern United States in the region of the Mississippi River. Did you know: Mexico produces nearly half of the world total. On Pecan Day, consider drink promotions for any pecan-flavored drinks, or pecan pie pairing events. Photo by Nuts.com

In the United States, Tax Day is a colloquial term for the day on which individual income tax returns are due to be submitted to the federal government. The term may also refer to the same day for individual states, even where the tax return due date is a different day. Here comes the tax […]

Crayfish are freshwater crustaceans resembling small lobsters. They are also known as crawfish, crawdads, freshwater lobsters, mountain lobsters, mudbugs, or yabbies. They breathe through feather-like gills. On Crawfish Day, pair off-dry Rieslings; Pilsners or IPAs; or perhaps host a Louisiana-themed food truck or crawfish boil. Photo by The Spruce Eats

#WorldMalbecDay | Malbec is a purple grape variety used in making red wine. The grapes tend to have an inky dark color and robust tannins, and are known as one of the six grapes allowed in the blend of red Bordeaux wine. Consider promoting Malbec wines for sale the week of Malbec Day, with social […]

Haiku is a very short form of Japanese poetry in three phrases or syllables of 5, 7, and 5. On Haiku Day, perhaps feature wine, beer or whiskey haiku submitted by your waitstaff or customers; or feature a local Japanese food truck and beverage pairing event. Note: haiku is an important part of Japanese language […]

A pale ale that is highly carbonated, fruity, spicy, and often bottle conditioned. It was historically brewed with low alcohol levels, but modern productions of the style have moderate to high levels of alcohol. Along with several other varieties, it is generally classified as a farmhouse ale. On Saison Day, pair with rustic foods such […]

Amaretto (Italian for "a little bitter") is a sweet Italian liqueur that originated in Saronno, Italy. While originally flavored from bitter almonds, various modern commercial brands are prepared from a base of apricot stones, peach stones, or almonds, all of which are natural sources of the benzaldehyde that provides the principal almond-like flavor of the […]

A global UN day to raise awareness around the importance of creativity and innovation in problem solving with respect to advancing the United Nations sustainable development goals. The purpose of the day is to encourage creative multidisciplinary thinking at the individual and group levels which has "become the true wealth of nations in the 21st […]