Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
Malbec Day
April 17, 2027
#WorldMalbecDay | Malbec is a purple grape variety used in making red wine. The grapes tend to have an inky dark color and robust tannins, and are known as one of the six grapes allowed in the blend of red Bordeaux wine. Consider promoting Malbec wines for sale the week of Malbec Day, with social and email messaging around the varietal; food and wine pairings; [virtual] tasting events; and favorite recipes.
Photo by Wine Folly
