• Winter COVID-19 prep

    Winter COVID-19 prep

    While the World watched the White House last week as news of the coronavirus reaching the President spread, in New York City, restaurants were preparing to open with indoor seating […]

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  • What to do when a customer gets COVID angry

    What to do when a customer gets COVID angry

    Now that we’re six-plus months into the pandemic, chances are good you’ve had to deescalate a situation with an angry customer in your tasting room. Angry because they were asked […]

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  • 4 areas of your website that attract new customers

    4 areas of your website that attract new customers

    Does your origin story start out like this? “I started experimenting with craft beverages in my basement a bunch of years ago. My friends and family liked it, and they […]

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  • ADA and Website Accessibility

    ADA and Website Accessibility

    When you built your tasting room, you worked with contractors to make sure everything was “to code” before final inspection, receiving your certificate of occupancy and ultimately opening to the […]

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  • Targeting social posts during COVID-19

    Targeting social posts during COVID-19

    What goals have you set for your social channels during the coronavirus? If you’re like many craft beverage brands, social has become your go-to for communicating openings/closures, hours of operation, […]

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  • Updating business hours during COVID-19

    Updating business hours during COVID-19

    No one wants to lose a customer to their tasting room, during coronavirus or otherwise. Yet the reality is customers can fall into and out of “like” with your brand […]

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  • COVID-19 procedures webpage

    COVID-19 procedures webpage

    The roller coaster continues, with many breweries, wineries and distilleries opening briefly only to be closed again before the Fourth. Think owners are confused? Imagine friends and followers of your […]

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  • Using calendars during coronavirus

    Using calendars during coronavirus

    With states reopening, are consumers flocking to tasting rooms in search of normal? Not yet, it turns out. Studies like the one being conducted by AMC Global and OpinionRoute show […]

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  • Opening tasting rooms during coronavirus

    Opening tasting rooms during coronavirus

    With many states starting to allow tasting rooms to reopen for safe gathering, how will your craft beverage business notify customers of any changes? The homepage of your website and […]

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