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Winter COVID-19 prep
While the World watched the White House last week as news of the coronavirus reaching the President spread, in New York City, restaurants were preparing to open with indoor seating for the first time since March. Around the city, dining rooms filled to 25% capacity and beautiful, sunlit patios offered patrons a bit of normalcy.
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What to do when a customer gets COVID angry
Now that we’re six-plus months into the pandemic, chances are good you’ve had to deescalate a situation with an angry customer in your tasting room. Angry because they were asked to wear a mask, or someone else wasn’t. Angry because children or pets weren’t allowed on the patio, or because they were. Angry the food
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4 areas of your website that attract new customers
Does your origin story start out like this? “I started experimenting with craft beverages in my basement a bunch of years ago. My friends and family liked it, and they said I should open a tasting room. ” Chances are good we’ll find that or a similar statement on your website, because many successful craft
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ADA and Website Accessibility
When you built your tasting room, you worked with contractors to make sure everything was “to code” before final inspection, receiving your certificate of occupancy and ultimately opening to the public. Modern construction necessarily includes making space ADA-compliant for those patrons with health conditions or impairments. The design and presentation of your website should take
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Targeting social posts during
COVID-19 What goals have you set for your social channels during the coronavirus? If you’re like many craft beverage brands, social has become your go-to for communicating openings/closures, hours of operation, procedures and other COVID-19-related updates. Splashy new release posts and staged product packaging shots reassure fans and followers that you’re open. You may have even
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Updating business hours during COVID-19
No one wants to lose a customer to their tasting room, during coronavirus or otherwise. Yet the reality is customers can fall into and out of “like” with your brand fairly quickly. Don’t push customers away by forgetting to update your business hours and COVID-19 procedures in highly-visible places. The LAST thing you want is
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COVID-19 procedures webpage
The roller coaster continues, with many breweries, wineries and distilleries opening briefly only to be closed again before the Fourth. Think owners are confused? Imagine friends and followers of your business who just got comfortable with a new schedule, patio seating and procedures – their heads are spinning right now. In our last email we
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Using calendars during coronavirus
With states reopening, are consumers flocking to tasting rooms in search of normal? Not yet, it turns out. Studies like the one being conducted by AMC Global and OpinionRoute show a slower return to on-site drinking, with a majority of consumers claiming openings are happening “too soon” in their state. So how will your craft
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Opening tasting rooms during coronavirus
With many states starting to allow tasting rooms to reopen for safe gathering, how will your craft beverage business notify customers of any changes? The homepage of your website and social media posts are a great start, but they’re limited to current fans and followers. This email provides a press release template you can use