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How I negotiated a salary in beer
This week I presented to Matthew Stone‘s class at Chico State on the topics of beverage marketing and brand storytelling. Matthew is an Assistant Professor… Read more →
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Wine Road of Northern Sonoma County Market Study
By many measures, wineries are in the most competitive market in history, with changes in buyer behavior and business models shaking up all corners of… Read more →
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How effective is your brand’s social engagement?
I attended the Wine Road of Northern Sonoma County’s annual meeting yesterday as a sponsoring vendor and was reminded of the challenges faced by all… Read more →
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Tips for crisis management on social media
I want to begin by sending well wishes to all those who continue to be affected by the Camp Fire in Northern California. A terrible… Read more →
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Use social reporting tools to engage your followers
Welcome to November! My favorite month of the year for a bunch of reasons, but one in particular is the crisp air completely legitimizes higher… Read more →
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Have you switched your Instagram profiles over to business?
It’s pretty common now to hear a story or two a week on major data breaches from big-name companies affecting millions of users. I’ve been… Read more →
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Getting social right for your craft beverage brand
Last time we took control of search ranking and performance for your brand, so now it’s time to address a question that I’ve gotten a… Read more →
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Getting ahead in Google with Search Console
At this point in our series on optimizing and improving your brand’s ranking in search, you have the tools needed to make a big difference… Read more →
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Top 10 search tools for marketers
There are a number of ways to approach improving your ranking in search engines – finding what’s right for your brand may take some trial… Read more →