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How I negotiated a salary in beer
This week I presented to Matthew Stone‘s class at Chico State on the topics of beverage marketing and brand storytelling. Matthew is an Assistant Professor in the Department of Recreation, […]
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Wine Road of Northern Sonoma County Market Study
By many measures, wineries are in the most competitive market in history, with changes in buyer behavior and business models shaking up all corners of the industry. I have reviewed […]
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How effective is your brand’s social engagement?
I attended the Wine Road of Northern Sonoma County’s annual meeting yesterday as a sponsoring vendor and was reminded of the challenges faced by all segments of craft beverage. With […]
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Tips for crisis management on social media
I want to begin by sending well wishes to all those who continue to be affected by the Camp Fire in Northern California. A terrible loss of life and property […]
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Use social reporting tools to engage your followers
Welcome to November! My favorite month of the year for a bunch of reasons, but one in particular is the crisp air completely legitimizes higher ABV sippers (and flasks). It’s […]
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Have you switched your Instagram profiles over to business?
It’s pretty common now to hear a story or two a week on major data breaches from big-name companies affecting millions of users. I’ve been a part of a few […]
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Getting social right for your craft beverage brand
Last time we took control of search ranking and performance for your brand, so now it’s time to address a question that I’ve gotten a lot lately: how do I […]
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Getting ahead in Google with Search Console
At this point in our series on optimizing and improving your brand’s ranking in search, you have the tools needed to make a big difference for your brand. The best […]
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Top 10 search tools for marketers
There are a number of ways to approach improving your ranking in search engines – finding what’s right for your brand may take some trial and error and that’s okay! […]