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How I negotiated a salary in beer
This week I presented to Matthew Stone‘s class at Chico State on the topics of beverage marketing and brand storytelling. Matthew is an Assistant Professor in the Department of Recreation, Hospitality and Parks Management and he and I connected after he read the article in the Sacramento Bee about my study of the Sacramento Craft
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Wine Road of Northern Sonoma County Market Study
By many measures, wineries are in the most competitive market in history, with changes in buyer behavior and business models shaking up all corners of the industry. I have reviewed 182 wineries on the Wine Road of Northern Sonoma County and rated them on storytelling performance. There is low-hanging fruit available to wineries to help
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How effective is your brand’s social engagement?
I attended the Wine Road of Northern Sonoma County’s annual meeting yesterday as a sponsoring vendor and was reminded of the challenges faced by all segments of craft beverage. With nearly 200 wineries and over 50 lodging partners represented, the Wine Road is an association that protects and promotes the interests of their members. The
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Tips for crisis management on social media
I want to begin by sending well wishes to all those who continue to be affected by the Camp Fire in Northern California. A terrible loss of life and property in a beautiful area of the country. I returned to Chico yesterday, where the air quality was 107 (down from 500+) and my place was
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Use social reporting tools to engage your followers
Welcome to November! My favorite month of the year for a bunch of reasons, but one in particular is the crisp air completely legitimizes higher ABV sippers (and flasks). It’s always beer:30 somewhere on the mountain, after all…ski hills are opening soon! If you’re tracking with me, we’re working on setting your craft beverage brand
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Have you switched your Instagram profiles over to business?
It’s pretty common now to hear a story or two a week on major data breaches from big-name companies affecting millions of users. I’ve been a part of a few of those, which is why I started using Dashlane Password Manager to help protect my login credentials. It at least forces me to use different,
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Getting social right for your craft beverage brand
Last time we took control of search ranking and performance for your brand, so now it’s time to address a question that I’ve gotten a lot lately: how do I make social work for me (and not against me)? It’s a question that’s challenging many industries, not just craft beverage, but the answer is even
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Getting ahead in Google with Search Console
At this point in our series on optimizing and improving your brand’s ranking in search, you have the tools needed to make a big difference for your brand. The best part of all: you did it without spending a dime on outside agencies! I always knew that the craft beverage industry was built by resourceful
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Top 10 search tools for marketers
There are a number of ways to approach improving your ranking in search engines – finding what’s right for your brand may take some trial and error and that’s okay! This week I’m going to share some favorite Bing and Google search tools for helping brand owners like you win the search game. Top ten