Winter COVID-19 prep
While the World watched the White House last week as news of the coronavirus reaching the President spread, in New York City, restaurants were preparing… Read More »Winter COVID-19 prep
What to do when a customer gets COVID angry
Now that we’re six-plus months into the pandemic, chances are good you’ve had to deescalate a situation with an angry customer in your tasting room.… Read More »What to do when a customer gets COVID angry
4 areas of your website that attract new customers
Does your origin story start out like this? “I started experimenting with craft beverages in my basement a bunch of years ago. My friends and… Read More »4 areas of your website that attract new customers
ADA and Website Accessibility
When you built your tasting room, you worked with contractors to make sure everything was “to code” before final inspection, receiving your certificate of occupancy… Read More »ADA and Website Accessibility
6 tweaks for mobile discoverability
Is your website driving traffic to your tasting room…or turning visitors away? Many craft beverage brands miss opportunities to recruit customers because their website –… Read More »6 tweaks for mobile discoverability
How mobile is your website?
Better question is, how responsive does it NEED to be? Spoiler alert: your customers don’t want to have the same experience visiting your website on… Read More »How mobile is your website?
Websites encourage digital discovery
We believe that many craft producers are turning new customers away because storytelling is not a priority. And of all the marketing channels that may… Read More »Websites encourage digital discovery
37% of beer websites have age gates. Time to review yours?
I covered two really important marketing topics to me in today’s newsletter: placing an age gate in front of beverage alcohol websites and adding a… Read More »37% of beer websites have age gates. Time to review yours?
Does your website reflect your brand personality?
In my third newsletter I talk about the importance of brand personality and how my own website, scottkolbe.com, definitely didn’t reflect it! It begs the… Read More »Does your website reflect your brand personality?
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