Tag: Website

6 tweaks for mobile discoverability

Is your website driving traffic to your tasting room…or turning visitors away? Many craft beverage brands miss opportunities to recruit customers because their website – and more specifically their mobile […]

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How mobile is your website?

Better question is, how responsive does it NEED to be? Spoiler alert: your customers don’t want to have the same experience visiting your website on a desktop versus mobile device. […]

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Websites encourage digital discovery

We believe that many craft producers are turning new customers away because storytelling is not a priority. And of all the marketing channels that may connect with their audience, a […]

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37% of beer websites have age gates. Time to review yours?

I covered two really important marketing topics to me in today’s newsletter: placing an age gate in front of beverage alcohol websites and adding a privacy policy.  To me, using […]

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Does your website reflect your brand personality?

In my third newsletter I talk about the importance of brand personality and how my own website, scottkolbe.com, definitely didn’t reflect it! It begs the question: how many of us […]

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The Role Of Brand In The Digital Age

I enjoyed this quick read from Marc Cloosterman on brand building with digital media. His points are spot on about brands needing to adapt to the new environment or risk […]

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Consider this before changing website hosting providers

Recently I completed some work for a client looking for a new website hosting provider. They just weren’t happy with basically everything about their current hosting provider: the customer service […]

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