Tag: Website

Featured photo for website redesign post

50+ Signs It’s Time For A Website Redesign

What is the life expectancy of a website? One year? Five years? Brands often refresh their websites every 2-3 years. We got the hint and recently redesigned marketyourcraft.com after two […]

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Best practices for Humanizing your Brand

Consider this an invitation to grab a cold beverage and meet up online for the Craft Beer Professionals Spring Virtual Conference! We had such great response following the article titled, […]

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Welcoming Out-Of-Town Guests

What images come to mind if someone were to ask, “you’re not from around here, are you?” A Wild West saloon? A local dive bar? A scene from Indiana Jones? […]

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Attracting New Drinkers Is Like Selling A House

If you’ve had the pleasure of buying or selling a house, you’ll appreciate the parallels between shopping for a home and shopping for craft beverage: The market’s hot right now […]

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How to respond to criticism

Last time we shared ways to communicate bad news: specifically, when a team member tests positive for COVID-19. Which itself raised a number of questions, including: What if our customers […]

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Homepage refresh for a COVID winter

Is your website attracting new customers, or turning them away? With craft beverage producers threatened by further capacity reductions and shutdowns throughout the winter, it’s critical to show what you’re […]

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Winter COVID-19 prep

While the World watched the White House last week as news of the coronavirus reaching the President spread, in New York City, restaurants were preparing to open with indoor seating […]

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What to do when a customer gets COVID angry

Now that we’re six-plus months into the pandemic, chances are good you’ve had to deescalate a situation with an angry customer in your tasting room. Angry because they were asked […]

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4 areas of your website that attract new customers

Does your origin story start out like this? “I started experimenting with craft beverages in my basement a bunch of years ago. My friends and family liked it, and they […]

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ADA and Website Accessibility

When you built your tasting room, you worked with contractors to make sure everything was “to code” before final inspection, receiving your certificate of occupancy and ultimately opening to the […]

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