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Choosing to rebrand: signs a new look is needed

Choosing to rebrand is one of the hardest marketing decisions a craft beverage brand has to make. Why? There’s the emotional investment made by owners and employees alike. Not to mention the money spent on marketing materials and merchandise. Then there’s the inherent risk that any new representation of your brand will alienate current customers.[…]

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Is sustainability part of your brand story?

As we continue to explore the topic of content worth sharing, with the goal of helping your company use brand storytelling to stand out, we were inspired by an episode of Colorado Matters playing in the office Friday. “The Climate Change Variety Hour” was previously recorded in April and featured conversations with scientists, economists, a[…]

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Brand marketing tools for craft beverage

Last time we talked about the importance of craft beverage associations and the [sales] data they report.  Studies like the 50 Fastest Growing Craft Breweries from the Brewers Association help beverage makers in all areas think more strategically about opportunities to scale and expand their business.  But what role does brand marketing play in growth? […]

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