Happy New Year! Hope you had a lot of business this Holiday season, despite articles from Drizly, the Brewers Association, Wine Business and others reporting… Read More »Did You Misplace Your Marketing Plan for 2024?
Depending on your trusted source for industry sales data, you may have seen stats recently about ready-to-drinks (RTDs) grabbing share from craft beer, wine and… Read More »Can You [Please] Make Craft Beverage Exciting Again?
Gone are the days of charging $100 for 4 solid hours of drinking, expecting to sell out in minutes. Events where friends would gather in… Read More »Have Craft Beverage Festivals Become Extinct?
Tradeshow season is here and the team at Market Your Craft is deep into prep work for event sponsorships and speaking engagements, including The Great… Read More »What Challenges are Craft Beverage Producers Facing?
With summer in full swing, what’s the temperature of your event calendar? Is it hot, with engaging activities scheduled every week? Lukewarm with a recurring… Read More »Wake Up your Craft Beverage Events this Summer!
Does all this talk about Artificial Intelligence (AI) tools have you excited for the future or hiding out in a bunker until it passes? Have… Read More »Use Artificial Intelligence (AI) for Craft Beverage Sales
Did you see that Google released their own generative Artificial Intelligence (AI) chat offering in response to Microsoft Bing featuring ChatGPT? From Google: “Bard is… Read More »Market Your Craft Speaking on AI and Beverage Marketing
The better question may be, “does Bing matter to me?” For long-time Google users, the answer may be a definitive No. Fair. We’re not here… Read More »Does your Tasting Room Matter to Microsoft Bing?
It’s virtually impossible to scroll through your newsfeed without seeing a new headline about ChatGPT, the latest, most robust version of the Artificial Intelligence Chatbot… Read More »Would ChatGPT Recommend your Tasting Room?