Tag: Strategy

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Does Marketing Your Independence Drive Sales?

As we near the Fourth of July holiday in the United States, we can’t help but pay respect to the term “Independent,” while also acknowledging how it’s lost its lustre […]

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Is your Email Stuck in 2019?

Last week Market Your Craft participated in a panel hosted by Craft Beer Professionals called “Rapid Fire Marketing.” Businesses asked about social, short-form video, attracting out-of-town guests and a bunch […]

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Is your Craft Beverage Recession-Proof?

Everyone from Wall Street to Main Street is talking about recession. It’s impossible to go a day without seeing a new survey or prediction in your newsfeed. And politicians on […]

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50+ Signs it’s Time for a Website Redesign

What is the life expectancy of a website? One year? Five years? Brands often refresh their websites every 2-3 years. We got the hint and recently redesigned marketyourcraft.com after two […]

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Best Practices for Humanizing your Brand

Consider this an invitation to grab a cold beverage and meet up online for the Craft Beer Professionals Spring Virtual Conference! We had such great response following the article titled, […]

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Welcoming Out-Of-Town Guests

What images come to mind if someone were to ask, “you’re not from around here, are you?” A Wild West saloon? A local dive bar? A scene from Indiana Jones? […]

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Will Craft Beverage Survive the Robot Invasion

Is anyone else nervous about at-home beverage tech replacing visits to tasting rooms? Recent press about Cana Technology and their $30M capital raise to produce the world’s first Molecular Beverage […]

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Does Trivia Drive Customer Traffic

Traditionally January can be a slow month for tasting rooms. For some drinkers, excessive spending and entertainment during the Holidays are to blame. Then there’s winter weather causing more people […]

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Use These Insights to Help Plan for Growth

Happy New Year to you your team! At Market Your Craft, we’re thankful for the opportunity to provide a service to the beverage industry and the connections we’ve made as […]

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Creating a Craft Beverage Advent Calendar

How can it already be the first of December? The year has flown by! And for your craft beverage business, we hope this month will be busy [and profitable] for […]

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