Tag: PR

Best practices for Humanizing your Brand

Consider this an invitation to grab a cold beverage and meet up online for the Craft Beer Professionals Spring Virtual Conference! We had such great response following the article titled, […]

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Welcoming Out-Of-Town Guests

What images come to mind if someone were to ask, “you’re not from around here, are you?” A Wild West saloon? A local dive bar? A scene from Indiana Jones? […]

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QR Code image for Coinbase Super Bowl Ad post

4 Valuable Lessons Learned from a Super Bowl Ad

Did you snap the QR code bouncing around the TV screen during the Super Bowl? Was the 60-second spot long enough for you to pull out your phone, position yourself […]

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Robot battle image for Robot Invasion Post

Will Craft Beverage Survive the Robot Invasion

Is anyone else nervous about at-home beverage tech replacing visits to tasting rooms? Recent press about Cana Technology and their $30M capital raise to produce the world’s first Molecular Beverage […]

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Attracting New Drinkers Is Like Selling A House

If you’ve had the pleasure of buying or selling a house, you’ll appreciate the parallels between shopping for a home and shopping for craft beverage: The market’s hot right now […]

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Funding sources for your craft beverage

While we may not have reached nationwide vaccination targets by Independence Day (and AB InBev wasn’t on the hook for that ridiculous bar tab), things are starting to look a […]

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Our anniversary, your complimentary guide

We wanted to hit pause for a second to thank everyone for another great year. This spring marks our third year helping the craft beverage industry drive traffic, build engagement […]

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How to communicate tragedy

Today we discuss ways to communicate a death on your team. It’s an extremely sensitive topic that affects everyone differently. There is no one right way to respond; however, there […]

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Health check for craft beverage

President Biden’s speech yesterday outlined the current state of vaccine rollout, including progress towards the goal of 200 million shots by his hundredth day in office. He shared plans to […]

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How to respond to criticism

Last time we shared ways to communicate bad news: specifically, when a team member tests positive for COVID-19. Which itself raised a number of questions, including: What if our customers […]

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