Is your Email Stuck in 2019?
Last week Market Your Craft participated in a panel hosted by Craft Beer Professionals called “Rapid Fire Marketing.” Businesses asked about social, short-form video, attracting… Read More »Is your Email Stuck in 2019?
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9 Non-Creepy Ways to Celebrate Birthdays
Do drinkers celebrate their birthdays at your tasting room? You’ve got a beautiful space, there are plenty of beverages to choose from, and your team… Read More »9 Non-Creepy Ways to Celebrate Birthdays
How to respond to criticism
Last time we shared ways to communicate bad news: specifically, when a team member tests positive for COVID-19. Which itself raised a number of questions,… Read More »How to respond to criticism
A look back on 2020
We wanted to take a moment to thank you and the craft beverage community for your support in 2020. From speaking opportunities to client engagements,… Read More »A look back on 2020
Holiday messaging during COVID-19
What’s the last message you sent to your customers? Will they remember you for sharing Season’s Greetings or prompting them to buy now? For a… Read More »Holiday messaging during COVID-19
Using calendars during coronavirus
With states reopening, are consumers flocking to tasting rooms in search of normal? Not yet, it turns out. Studies like the one being conducted by… Read More »Using calendars during coronavirus
Email sign-up techniques for beverage
Today we’ll discuss a proven formula for encouraging website visitors to email sign-up forms for newsletters and notifications. You’ll also find tips and tricks to… Read More »Email sign-up techniques for beverage
Email marketing templates compared
If you’re actively using email to notify subscribers of releases, events and promotions in your area, then it’s worth doing a review of your email… Read More »Email marketing templates compared
Email marketing services evaluated
Last time we started a discussion around your brand using email to help drive conversation and sales, including suggestions on storytelling, personalizing your message, tracking… Read More »Email marketing services evaluated