Today we’ll discuss a proven formula for encouraging website visitors to email sign-up forms for newsletters and notifications. You’ll also find tips and tricks to help put your new form into practice quickly using Campaign Monitor, Mailchimp and Constant Contact. the basics getting crafty behind-the-curtain resources summary An email sign-up form is for hand-raisers –[…]
If you’re actively using email to notify subscribers of releases, events and promotions in your area, then it’s worth doing a review of your email marketing service. Last time we discussed three of the more popular: Campaign Monitor, Mailchimp and Constant Contact. This week we put each of them to the [speed] test, using email[…]
Last time we started a discussion around your brand using email to help drive conversation and sales, including suggestions on storytelling, personalizing your message, tracking and reporting. Then what’s the best way to deliver email to brand fans? It’s often more cost-effective and professional to use outside email marketing services, so this week we’ll look[…]
We’re excited to be moved into our new home in Lakewood, CO, just outside Denver. Today we’re going to talk email marketing. But first, we want to thank everyone who provided feedback on how Market Your Craft could help craft beverage brands stand out versus blend in. Some of the highlights: Provide tools to build the[…]
Hello and happy holidays! I wanted to get a quick email in before the New Year, and I know this one will be of use to you and your team. As an advisor to craft beverage, we belong to hundreds of newsletters and clubs for wine, beer, spirits and non-alcoholic producers. After seeing all the[…]
