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Choosing to rebrand: signs a new look is needed

Choosing to rebrand is one of the hardest marketing decisions a craft beverage brand has to make. Why? There’s the emotional investment made by owners and employees alike. Not to mention the money spent on marketing materials and merchandise. Then there’s the inherent risk that any new representation of your brand will alienate current customers.[…]

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Email sign-up techniques for beverage

Today we’ll discuss a proven formula for encouraging website visitors to email sign-up forms for newsletters and notifications. You’ll also find tips and tricks to help put your new form into practice quickly using Campaign Monitor, Mailchimp and Constant Contact. the basics getting crafty behind-the-curtain resources summary An email sign-up form is for hand-raisers –[…]

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Email marketing templates compared

If you’re actively using email to notify subscribers of releases, events and promotions in your area, then it’s worth doing a review of your email marketing service.  Last time we discussed three of the more popular: Campaign Monitor, Mailchimp and Constant Contact.  This week we put each of them to the [speed] test, using email[…]

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Email marketing services evaluated

Last time we started a discussion around your brand using email to help drive conversation and sales, including suggestions on storytelling, personalizing your message, tracking and reporting.  Then what’s the best way to deliver email to brand fans?  It’s often more cost-effective and professional to use outside email marketing services, so this week we’ll look[…]

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Email marketing for the savvy beverage brand

We’re excited to be moved into our new home in Lakewood, CO, just outside Denver.  Today we’re going to talk email marketing. But first, we want to thank everyone who provided feedback on how Market Your Craft could help craft beverage brands stand out versus blend in.  Some of the highlights: Provide tools to build the[…]

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37% of beer websites have age gates. Time to review yours?

I covered two really important marketing topics to me in today’s newsletter: placing an age gate in front of beverage alcohol websites and adding a privacy policy.  To me, using an age gate really isn’t even a question.  Coming from wine & spirits before working in beer, I worked closely with the legal departments to[…]

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