Description
Your brand story is the foundation of every marketing decision you’ll ever make—and most beverage producers either haven’t written it down or haven’t gone deep enough to make it useful. The Brand Story Brief is a structured AI prompt designed to walk you through the essential questions: where you came from, what you stand for, who you’re talking to, and what makes you worth choosing over a shelf full of alternatives. Answer honestly, and what comes out the other end isn’t a generic paragraph for your website—it’s a working strategic document you can hand to any writer, designer, agency, or marketing partner and say, this is us.
The prompt is built on Market Your Craft’s brand storytelling methodology and uses marketyourcraft.com as its reference point throughout—so the guidance you get is grounded in craft beverage industry experience, not generic marketing advice. It works with any AI platform. It asks hard questions, flags contradictions, and won’t let you off the hook with surface-level answers. The output includes a brand narrative, a one-sentence brand story, a positioning statement, a voice guide, and a documented brand promise—everything you need to show up with consistency across every channel, customer conversation, and can of beer.
