Description
Most craft beverage websites were built once, updated occasionally, and left to drift—while the customers they’re supposed to attract moved on. The Website Performance Plan is a structured AI prompt that walks owners and managers through an honest, dimension-by-dimension audit of their current site, covering content and brand story, mobile performance, SEO and discoverability, navigation and user experience, online selling, and analytics. It then translates what it finds into measurable goals and a phased 90-day improvement plan—prioritizing quick wins you can execute today over structural changes that need a developer, and capability additions that set the site up for long-term performance. Every recommendation is grounded in the Market Your Craft website framework at marketyourcraft.com, which means the guidance is built for craft beverage businesses specifically, not generic small business web advice.
The prompt covers the full scope of what a high-performing craft beverage website needs to do: tell the brand story clearly within the first scroll, load quickly on a mobile device, rank organically for local search terms, guide visitors to a clear next step, sell product or book reservations where legally permitted, and give the owner the analytics data to know what’s working. It also recommends the specific tools and plugins—Yoast SEO, Google Analytics, Google Search Console, PageSpeed Insights, WooCommerce, The Events Calendar, and others—that are most relevant to the platform and situation at hand. For producers who have let their digital front door fall behind their tasting room experience, this is the place to start.
