Tired promotions and liquid social posts aren’t going to save craft. Throwing more resources and budget at the problem doesn’t make it go away. Festivals and retail demos are drying up. It’s time to start thinking more strategically about sales growth, starting with your marketing plan. Owners and industry experts alike are placing their bets on one simple blueprint:
- Design your website to show up in search and AI response
- Deliver email campaigns prompting immediate action (and traffic)
- Stay ahead of changing drinker behavior on social media
- Introduce a branded mobile app for activating individual drinkers
- Leverage AI as a tool, not a strategy, to generate beer content
The data is available to help brewery owners and managers take a more thoughtful, deliberate approach to business growth. We’ve carefully curated a list of partners and services to help you market your craft.
Attending the Colorado Craft Brewers’ Summit this January? Download our presentation.
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