Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
#AprilFools | Not a public holiday, it’s custom to play practical jokes and hoaxes on April 1 each year. No foolin’: giving customers or fans a lighthearted reprieve from current local, state and world news. Note: do NOT tie any joking or messaging directly to the COVID19 pandemic, as this will be seen in poor… Read More »April Fools’ Day
Sourdough bread is made using wild yeast, which requires a little more time and coaxing than commercial yeast – often multiple days. Did you know: discuss what makes the bread “sour” – lactobacillus and acetobacillus – and compare to brewing sour beer; or pair with a Riesling, Pinot Gris, Cabernet Sauvignon, Chianti or Merlot. Photo… Read More »Sourdough Bread Day
The idea of a coordinated synchronized worldwide party appeared as a work of fiction in the book Flight, A Quantum Fiction Novel, by American writer Vanna Bonta. In the ending of the book, published in 1995, all people in the world celebrated at the same time. Party like it’s 1999: special hours or themed drink… Read More »World Party Day
A burrito is a dish in Mexican and Tex-Mex cuisine consisting of a flour tortilla wrapped into a sealed cylindrical shape around ingredients like chicken, beef, pork, rice, cooked beans, vegetables and others. En Fuego: sparkling wine or Pinot Grigio; American Pale Ale; or rye whiskey or a classic Old-Fashioned cocktail. Photo by Pixabay from Pexels
A cordon bleu or schnitzel cordon bleu is a dish of meat wrapped around cheese, then breaded and pan-fried or deep-fried. Veal or pork cordon bleu is made of veal or pork pounded thin and wrapped around a slice of ham and a slice of cheese, breaded, and then pan fried or baked. On Cordon… Read More »Cordon Bleu Day
Caramel is a medium to dark-orange confectionery product made by heating a variety of sugars. It can be used as a flavoring in puddings and desserts, as a filling in bonbons, or as a topping for ice cream and custard. On Caramel Day, pair a late-harvest Pinot Noir, Banyuls, Grenache or Shiraz; a Double or… Read More »Caramel Day
Chicago is often credited with introducing the deep dish pizza, named for the pan that gives the pizza its characteristically high edge. Typically filled with large amounts of cheese and chunky tomato sauce. On Deep Dish Pizza Day, consider promoting a spent-grain recipe; pair with Grenache-Mourvèdre blend; or pair with a Cuba Libra (pepperoni) or classic… Read More »Deep Dish Pizza Day
Tartan Day is a North American celebration of Scottish heritage on April 6, the date on which the Declaration of Arbroath was signed in 1320. On Tartan Day, consider promotion of Scottish whiskies, beers and themed cocktails.
The day prior to National Beer Day - the day that the Cullen-Harrison Act was enacted, leading to the 18th Amendment being repealed on December 5, 1933 w/ ratification of the 21st. On New Beer's Eve, consider promoting to-go specials to help fuel NYE-style celebrations. Photo by tyrone Fernandez from Pexels
