Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
Intended to show how water and climate change are inextricably linked. Proponents recommend adapting to the water effects of climate change, protecting health, saving lives and reducing greenhouse gases. Did you know: beer is 90-95% water; it generally takes 6 gallons of water to make 1 gallon of wine; aged whiskey is about 40% water… Read More »World Water Day
An opportunity to create shareable moments in your tasting room. Pairing: Merlot and chips with sour cream dip or Zinfandel with salty pretzels and tangy mustard dip; Pilsners, American and Mexican Lagers with 7-layer bean dip; Hefeweizen and cool ranch dip; Blonde Ale with spinach and artichoke dip; and Single Malt Irish Whiskey and blue… Read More »Chip and Dip Day
Did you know: the first recorded use of the term “cocktail” is found in The Morning Post and Gazetteer in London, England, on March 20, 1798. Consider: cocktails can be made from beer, wine and whiskey. Photo by Magda Ehlers from Pexels
Michael Jackson was an English writer and journalist. He was the author of many influential books about beer and whisky. Consider: post a message out of respect to the work he accomplished to promote the craft beverage industry. Photo from c/o hops
Whether first introduced in 2008 or 2009 (at the Whiskey Day Festival in the northern Netherlands), the day celebrates whiskies from around the world on Michael Jackson’s birthday. The movement is intended to promote sharing your love of whisk(e)y with others. Consider: for bars serving whiskey, drink specials to commemorate the day; otherwise raise a… Read More »International Whiskey Day
