Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
Michael Jackson was an English writer and journalist. He was the author of many influential books about beer and whisky. Consider: post a message out of respect to the work he accomplished to promote the craft beverage industry. Photo from c/o hops
Whether first introduced in 2008 or 2009 (at the Whiskey Day Festival in the northern Netherlands), the day celebrates whiskies from around the world on Michael Jackson’s birthday. The movement is intended to promote sharing your love of whisk(e)y with others. Consider: for bars serving whiskey, drink specials to commemorate the day; otherwise raise a… Read More »International Whiskey Day
#AprilFools | Not a public holiday, it’s custom to play practical jokes and hoaxes on April 1 each year. No foolin’: giving customers or fans a lighthearted reprieve from current local, state and world news. Note: do NOT tie any joking or messaging directly to the COVID19 pandemic, as this will be seen in poor… Read More »April Fools’ Day
Sourdough bread is made using wild yeast, which requires a little more time and coaxing than commercial yeast – often multiple days. Did you know: discuss what makes the bread “sour” – lactobacillus and acetobacillus – and compare to brewing sour beer; or pair with a Riesling, Pinot Gris, Cabernet Sauvignon, Chianti or Merlot. Photo… Read More »Sourdough Bread Day
Caramel is a medium to dark-orange confectionery product made by heating a variety of sugars. It can be used as a flavoring in puddings and desserts, as a filling in bonbons, or as a topping for ice cream and custard. On Caramel Day, pair a late-harvest Pinot Noir, Banyuls, Grenache or Shiraz; a Double or… Read More »Caramel Day
Tartan Day is a North American celebration of Scottish heritage on April 6, the date on which the Declaration of Arbroath was signed in 1320. On Tartan Day, consider promotion of Scottish whiskies, beers and themed cocktails.
A burrito is a dish in Mexican and Tex-Mex cuisine consisting of a flour tortilla wrapped into a sealed cylindrical shape around ingredients like chicken, beef, pork, rice, cooked beans, vegetables and others. En Fuego: sparkling wine or Pinot Grigio; American Pale Ale; or rye whiskey or a classic Old-Fashioned cocktail. Photo by Pixabay from Pexels
#WorldHealthDay | The World Health Organization (WHO) picks an area of medicine to promote on World Health Day. This year highlights the vital role played by nurses and midwives in providing health care around the world and calls for strengthening the workforce. On World Health Day, consider promoting specials where allowed in honor of nurses… Read More »World Health Day
The day that the Cullen–Harrison Act was enacted after having been signed into law by President Franklin D. Roosevelt on March 22, 1933. This led to the Eighteenth Amendment being repealed on December 5, 1933, with ratification of the Twenty-first Amendment to the U.S. Constitution. On Beer Day, consider beer specials and thematic events, perhaps… Read More »Beer Day
National Alcohol Screening Day (NASD) is an outreach, education, and screening initiative that raises awareness about harmful and dependent drinking behaviors and connects individuals who are at risk with treatment options. NASD is held annually on Thursday of the first full week of April. On National Alcohol Screening Day, consider promoting public or rideshare transportation… Read More »Alcohol Screening Day
A highball cocktail made with gin and tonic water poured over a large amount of ice. The ratio of gin to tonic varies, with most recipes calling for between a 1:1 to 1:3 ratio. On Gin and Tonic Day, consider sharing your favorite recipes or food pairings; trying a new Gin and Beer Tonic or… Read More »Gin and Tonic Day
Recognized annually in some parts of the United States on April 10, and as Brothers and Sisters Day on May 31st in Europe, honoring the relationships of siblings. On Siblings Day, consider buy your brother or buy your sister a drink promotions; social media posts or contests around sibling photos; or highlighting family members working… Read More »Siblings Day
Fondue is a Swiss melted cheese dish served in a communal pot over a portable stove heated with a candle or spirit lamp, and eaten by dipping bread, vegetables or other food into the cheese using long-stemmed forks. On Cheese Fondue Day, pair an off-dry Riesling or Chenin Blanc; a lightly-sweet, malty Pilsner; or rye… Read More »Cheese Fondue Day
The birthday of King Gambrinus, patron saint of brewers. According to some legends, Gambrinus learned the art of brewing after trading his soul to the devil in hopes of forgetting the memory of his unobtainable love. For King Gambrinus Day, consider honoring the patron saint with music and beer specials; or discounts for crown-wearing customers.… Read More »King Gambrinus Day
The third U.S. President, Jefferson learned to brew after his presidency. Using locally grown hops and malts purchased from his neighbor—and studying “The Theory and Practice of Brewing,” written by Englishman Michael Combrune in 1804—Jefferson bottled his first batch of beer at his Monticello estate in 1812. On Thomas Jefferson's birthday, consider thematic beer promotions… Read More »Thomas Jefferson’s Birthday
Cobbler is a dish consisting of a fruit or savory filling poured into a large baking dish and covered with a batter, biscuit, or dumpling before being baked. On Peach Cobbler Day, pair a dry Sauvignon Blanc or Pinot Noir; a fruity Whitbier; or a smoky, woody Bourbon. Photo by Taste of Home
The pecan is a species of hickory native to northern Mexico and the southern United States in the region of the Mississippi River. Did you know: Mexico produces nearly half of the world total. On Pecan Day, consider drink promotions for any pecan-flavored drinks, or pecan pie pairing events. Photo by Nuts.com
#WorldMalbecDay | Malbec is a purple grape variety used in making red wine. The grapes tend to have an inky dark color and robust tannins, and are known as one of the six grapes allowed in the blend of red Bordeaux wine. Consider promoting Malbec wines for sale the week of Malbec Day, with social… Read More »Malbec Day
Haiku is a very short form of Japanese poetry in three phrases or syllables of 5, 7, and 5. On Haiku Day, perhaps feature wine, beer or whiskey haiku submitted by your waitstaff or customers; or feature a local Japanese food truck and beverage pairing event. Note: haiku is an important part of Japanese language… Read More »Haiku Day
Crayfish are freshwater crustaceans resembling small lobsters. They are also known as crawfish, crawdads, freshwater lobsters, mountain lobsters, mudbugs, or yabbies. They breathe through feather-like gills. On Crawfish Day, pair off-dry Rieslings; Pilsners or IPAs; or perhaps host a Louisiana-themed food truck or crawfish boil. Photo by The Spruce Eats
Amaretto (Italian for "a little bitter") is a sweet Italian liqueur that originated in Saronno, Italy. While originally flavored from bitter almonds, various modern commercial brands are prepared from a base of apricot stones, peach stones, or almonds, all of which are natural sources of the benzaldehyde that provides the principal almond-like flavor of the… Read More »Amaretto Day
Just a reminder for businesses to get to know their customers better. On Get to Know Your Customers Day, consider to-go promotions or a free event; guest bartenders (where allowed); or streaming a video/photo montage of customers. Photo by mentatdgt from Pexels
A global UN day to raise awareness around the importance of creativity and innovation in problem solving with respect to advancing the United Nations sustainable development goals. The purpose of the day is to encourage creative multidisciplinary thinking at the individual and group levels which has "become the true wealth of nations in the 21st… Read More »World Creativity and Innovation Day
#EarthDay | An annual event celebrated around the world to demonstrate support for environmental protection. First celebrated in 1970, it now includes events coordinated globally by the Earth Day Network in more than 193 countries. On Earth Day, consider organizing a clean-up event for your employees; installing a temporary gallery for local artists; promoting refillable… Read More »Earth Day
On this day in 1516, the "German Beer Purity Law" or "Reinheitsgebot" came into force. Did you know: it’s actually the oldest food law anywhere in the world, and to this day it decrees that German beer can only contain 3 ingredients: water, hops and barley. On German Beer Day, consider promoting drink specials for… Read More »German Beer Day
A type of baked pastry made from dough that is commonly shaped into a knot. The traditional pretzel shape is a distinctive symmetrical form, with the ends of a long strip of dough intertwined and then twisted back onto itself in a particular way (a pretzel loop). On Pretzel Day, pair an old world Pinot… Read More »Pretzel Day
Prime rib is an extremely tender, unbelievably juicy cut of beef with a bold flavor that needs no dressing up. On Prime Rib Day, pair a younger or more tannic Barbera or Cabernet-based wine; a Pale Ale or Rye beer; or a full-bodied Scotch, a sherried Scotch or a light Whiskey. Photo by Cafe Delites
#MayThe4thBeWithYou | The unofficial holiday celebrating the Star Wars franchise. Drink responsibly, you will: consider themed drink promotions; costume parties. Photo by Craig Adderley from Pexels
Orange juice is America’s favorite breakfast drink. Orange you glad: recommend orange juice cocktails, mimosas, punch, shooters and mocktails. Photo by Markus Spiske from Pexels
#SauvignonBlanc | A green-skinned grape variety that originates from the Bordeaux region of France. Perfect pairing: cheese, green vegetables, oysters, delicate fish, herbs and mild vinaigrettes. Photo by Valeria Boltneva from Pexels
#CincodeMayo | Commemorates the Mexican Army's victory over the French Empire at the Battle of Puebla, on May 5, 1862, under the leadership of General Ignacio Zaragoza. Time to celebrate: in addition to Mexican Lagers, margaritas, palomas and mimosas are popular cocktails. Photo by Pixabay from Pexels
#KentuckyDerby | The Kentucky Derby is a Grade I stakes horse race held annually in Louisville. Take your mark: Mint Juleps are the traditional drink, but themed cocktails run the gamut from bourbons to mimosas to ciders and beers. Photo by Daniel from Pexels
Earliest recorded observation of this day was in 1921, at which point it was referred to as “Bottled Carbonated Beverage Day” to promote soda purchase. A sweet treat: if you produce a line of sodas, celebrate the flavors and styles available as well as review the history and process. Photo by Sharon McCutcheon from Pexels
#NursesDay | Marks the contributions that nurses make to society. Recognize and respect: you shouldn’t need a single day to offer drink specials for nurses as well as all frontline workers during COVID-19. Image by elenabsl
#BigBrew | In 1988, May 7 was announced before Congress as National Homebrew Day. The American Homebrewers Association created Big Brew as an annual event to celebrate National Homebrew Day around the world. Two recipes are available plus streaming brew sessions from around the world, special guests and education. Here’s to craft: consider raising a… Read More »National Homebrew Day
